Year: 2017

Do you remember that time your employee hooked up their MP3 player to blast their favorite music at the end of the night?  Sure, the doors were going to be locked in an hour and your busiest time of the day was over, but some of those lyrics weren’t exactly appropriate for the mother with…

There’s no place that benefits from an upbeat ambiance more than a gym – after all, you want people to keep coming back. Cultivating a positive client perception of your fitness establishment is an important part of maintaining membership rolls and business growth, especially when your clients make a point of telling their friends what…

Music is a powerful influencer on human behavior. When you use music in your store, you’re able to steer a customer’s thoughts and emotions in a certain direction, while influencing their browsing and purchasing habits. A short play list that repeats the same songs or artists over and over again can lead to negative thoughts…

The goods and services your customers purchase aren’t the only things they take away from your shop: they take away their perceptions of their experience, as well. How customers feel while shopping in your establishment is everything. It influences how they talk to others about your business and whether they’ll become repeat customers. By providing…

Just because unlicensed music lawsuits don’t hit the front pages of news outlets doesn’t mean they’ve gone the way of the dinosaurs. While there were some notable cases in recent years regarding bars sued for playing unlicensed music, the plight of retail- and service-oriented businesses failing to procure the proper rights to play music in…

Online shopping is quick, easy and convenient. With the ability to purchase nearly anything and get detailed information about those products with just the click of a button, customers no longer have to set foot in brick and mortar retail stores. When they do venture into your business, they want an experience that makes the extra effort…

Good retailers know ambience matters in their business location, no matter what they’re selling. From music selection and inviting window displays, to the right product organization and a sales team to match, every detail contributes to the customer experience – even scent. The ideal shopping experience engages all five senses, which is why music and…

When you’re doing something you love, time seems to fly by, but if you’re bored to the point of tears, minutes can seem like hours. And what’s more boring than waiting in line? As the owner or manager of a business, you can improve your customer’s queue experience by implementing a little psychology to make…

It’s no secret that people spend a lot of time on hold. A 2012 study by Research Now found that people spend an average of 10 to 13 minutes on hold every week. If that doesn’t sound inconvenient, it adds up to an average of 43 days out of the average lifetime spent waiting for…