Digital Signage
Interactive Kiosks
On-Hold Messaging
On-Premise Messaging
WiFi Marketing
Scent Marketing
Customers don’t always pay attention to fast casual restaurant overhead music, but that doesn’t mean they’re not affected by it. Subconsciously, the music you choose for your quick-service restaurant can impact what items you sell, how big your tickets are, and how long your customers stay. “Brand fit music,” (music that matches your brand’s persona)…
Last week we talked about using In-Store Music for flow control. This week we are looking at how you can add Digital signage to your customer flow control solution. When you appeal to your customers, you can’t just appeal to one of the five senses and leave others untouched. Incorporating digital signage into your arsenal of…
If you’ve ever played a game of musical chairs, you have an idea of how music can aid in flow control. When the tempo speeds up, there’s a natural inclination to move quickly and if the music slows, the natural inclination is to reduce your speed a bit. Using custom designed music in a retail setting has…
Do you remember that time your employee hooked up their MP3 player to blast their favorite music at the end of the night? Sure, the doors were going to be locked in an hour and your busiest time of the day was over, but some of those lyrics weren’t exactly appropriate for the mother with…
There’s no place that benefits from an upbeat ambiance more than a gym – after all, you want people to keep coming back. Cultivating a positive client perception of your fitness establishment is an important part of maintaining membership rolls and business growth, especially when your clients make a point of telling their friends what…
Music is a powerful influencer on human behavior. When you use music in your store, you’re able to steer a customer’s thoughts and emotions in a certain direction, while influencing their browsing and purchasing habits. A short play list that repeats the same songs or artists over and over again can lead to negative thoughts…
Digital signage is a great addition to your in-store marketing efforts. Eye-catching graphics and displays that pop can make your shop atmosphere more interactive than ever before. Unfortunately, it’s all too easy to get caught up in the excitement of adding digital signage to your business – it’s even easier to make some fatal mistakes…
The goods and services your customers purchase aren’t the only things they take away from your shop: they take away their perceptions of their experience, as well. How customers feel while shopping in your establishment is everything. It influences how they talk to others about your business and whether they’ll become repeat customers. By providing…
Just because unlicensed music lawsuits don’t hit the front pages of news outlets doesn’t mean they’ve gone the way of the dinosaurs. While there were some notable cases in recent years regarding bars sued for playing unlicensed music, the plight of retail- and service-oriented businesses failing to procure the proper rights to play music in…
Online shopping is quick, easy and convenient. With the ability to purchase nearly anything and get detailed information about those products with just the click of a button, customers no longer have to set foot in brick and mortar retail stores. When they do venture into your business, they want an experience that makes the extra effort…
Good retailers know ambience matters in their business location, no matter what they’re selling. From music selection and inviting window displays, to the right product organization and a sales team to match, every detail contributes to the customer experience – even scent. The ideal shopping experience engages all five senses, which is why music and…
When you’re doing something you love, time seems to fly by, but if you’re bored to the point of tears, minutes can seem like hours. And what’s more boring than waiting in line? As the owner or manager of a business, you can improve your customer’s queue experience by implementing a little psychology to make…
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