Year: 2018

  There’s a lot of concern about using coupons and discounts to lure in customers. Brands with lower profit margins worry that discounts will cut deeper into their revenue, while others worry about creating a coupon-dependant behavior where customers only buy when there is a deal. Discount marketing can be profitable for your company when…

“If you are looking for a software program for digital signage and calendar creation that is cost-effective, then I encourage you to schedule a demo.  LifeShare will hand you the kit to start and provide you 1 month free to make sure the program works for you. After one month of use, you won’t want…

  Email marketing is a powerful way for quick service restaurants to stay in touch with their customers. With just a few clicks, you can let customers know about your new products, specials, and upcoming events. But, you need people on your list to send them messages. Here’s how you can boost your subscriber numbers…

How Brands Discover Untapped Markets via Consumer Behavior For most people, the word “tension” brings up unpleasant thoughts of shoulder pain or family drama. For Dave Finnegan, Chief Customer Experience Officer at Orvis, “tension” — and making it go away — is the key to big profits. The concept is simple and straightforward: Create things…

  If you own or operate a retail store, it’s likely that you have a robust marketing plan designed to lead shoppers to your business. But, do you also have marketing initiatives that promote to shoppers once they enter your store? If you don’t, you aren’t alone. A lot of businesses put a majority of…

  There’s a rising problem inside the American auto industry — a growing number of customers don’t trust auto industry employees or their advice. According to a survey by AAA, two-thirds of Americans don’t trust car repair shops. When asked why, customers said auto shops charge for unnecessary services, overcharge for their work, or don’t…

There are multiple benefits to offering free WiFi to your customers. WiFi changes visitor behavior, makes customers stay longer and spend more at a location, and gives you a platform to promote your business and connect with audiences digitally. However, there’s an additional benefit that your customers don’t see, but will still benefit from: WiFi…

It should come as no surprise that it can be difficult to get a healthcare system on the same page when it comes to their communications – both internal and external. Managing the content and messaging across large campuses and multiple locations comes with a set of challenges. But it’s a set of challenges worth…

  In-store marketing for a veterinary office is a powerful way to connect with pet owners who bring their animals in for emergencies, shots, and regular check-ups. It’s powerful because in-store marketing doesn’t just help you promote your business, it also helps you better serve your customers. Despite what its name implies, in-store marketing isn’t…