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As we close out 2019 and begin the new year, it’s always important to reflect on the year’s growth. In 2019 our product enhancements focused extensively on the user experience and even brought the rollout of a new administrative platform, LifeShare 2.0. Let’s look back at our completed 2019 roadmap and look ahead at things…
Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring the holiday single “Christmas Tonight” by Ava Della Pietra. “Christmas Tonight is about being with the people you love during the holiday season.…
In the world of search engine optimization, paid ads, and social media content, it can be tempting to overlook more traditional forms of marketing. However, many of these marketing tactics are going strong and are even more valuable in the internet era. One of them is public relations. Public relations (PR) is a century-old marketing…
The holidays are a time for showing the people that you care about them — and that includes your customers. Customer holiday gifts are a great way to thank loyal clients and shoppers for their business — while giving them an incentive to keep doing business with you. As we are now officially in the…
Influencer marketing is one of the hottest trends right now. But for many brands, it seems difficult to utilize. How are you supposed to get influencers to post about your business? How can you find accounts that match your brand goals? How can your business stand out in a sea of other big brands? If…
Over the past few posts, our team at Spectrio has been covering different social media channels with tips for how to utilize them in your marketing workflow. Our goal is to show how you can use the digital world to bring people into your physical locations using social media channels like Instagram, Facebook, and Twitter. …
Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring “Dangerous” by Juliana Hale. “Dangerous” is a hard hitting song about a toxic relationship. I wanted the production, done by Jared Lee Gosselin,…
Continuing our social media marketing for brick-and-mortar businesses series, let’s talk about the most conversational social platform — Twitter. It might seem hard to believe, but in social media years Twitter is one of the OG (original, authentic) platforms — people have been tweeting and hashtagging since 2006 — and Twitter is responsible for much…
Social media marketing is online, but that doesn’t mean it doesn’t play a big role for brick-and-mortar businesses IRL (in real life). First, we’ve looked at Facebook marketing tips, and now, we’re moving onto Instagram. Ever since the first photo was published on Instagram in 2010 (of an adorable puppy no less), the social media…
Facebook is an incredibly popular social media tool that you can use to market your brand. It is the biggest and most widely used out of the other social channels, giving your brand a larger reach than it otherwise would have. According to WordStream, Facebook has 1.32 billion daily active users – making up 79%…
Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring “Nothing Lost” by The Alternate Routes. “I started writing “Nothing Lost” after working on the Bob Marley Song “Three Little Birds” with a…
If you’re looking for ways to improve your brand, products, services, and overall customer experience, start engaging in social listening. What Is Social Listening? Social listening is the act of monitoring mentions and comments related to your business or industry that appear online. By following keywords and conversations related to your brand, offerings, and industry-related…
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