Healthcare Marketing

As you plan for 2017, there is one more thing to add to your to-do list — create a plan for digital signage content for your healthcare practice waiting areas and exam rooms. Using digital signage content in your practice provides multiple benefits for staff, patients, and the practice as a whole. A few of…

Technology has given us a hyper-connected culture. We have almost unlimited, 24/7 access to information right in the palm of our hands.  Through mobile devices, we are empowered to search, share, connect, learn, and buy. We can voice our opinions, tell our friends, ask our friends, and research products, services, and businesses at a moment’s…

As a healthcare provider, you are tasked with giving your patients the best care possible.To do that, you need a little help. You need someone else to get involved. That person is the patient. What Is Patient Engagement and Why Does It Matter? When patients are involved in their healthcare plans, it is referred to…

When people look for a hotel room for an upcoming trip, they shop around. They look for the hotel that will provide the most comfortable stay, offer the best amenities, and provide the best experience. So why isn’t this the case with hospitals? Why do people shop around and look at the guest details for…

When you get a new patient through the door, it’s a victory. You have welcomed a patient into your practice for the first time and started a new relationship. But, it’s only a small piece of a bigger battle. The true victory is getting that patient to come back again. It’s increasing patient retention by creating…

As an office manager, part of your job is doing what is best for your office. The other part of your job is often getting approval to do what is best for your office. Many office managers can’t make improvements or upgrades to the office without getting approval from bosses or owners of the business.…

Healthcare offices don’t need interactive signs to run a practice and serve their patients. An absence of engaging content and using human resources and static signs to convey and collect information will get the job done. But most healthcare offices aren’t satisfied with simply getting the job done. They want to serve their patients in…

We all know the frustration of walking into a large building or facility and having no idea where to go. Searching through long directories, taking wrong turns, and roaming through hallways trying to find someone to direct you is annoying and sometimes downright maddening. That feeling is even more exaggerated when attempting to find your…

As many businesses can attest to, interactive content is already popular among audiences.  As users become more accustomed to controlling their own content and creating custom experiences, the use of interactive digital signs will rapidly grow in popularity and use among organizations. The global interactive digital display market reached a value of $14.72 billion in…

Most patients don’t look forward to their next medical appointment. Trips to the hospital or the doctor’s office can be an intimidating, stressful, and nerve-racking experience. So as physicians and office administrators, you must create a warm and engaging office environment that welcomes and relaxes your patients. Comfortable, calm patients will be more receptive to…

What if you could upgrade the professional appearance of your medical practice, increase patient satisfaction, improve the quality of care, empower your employees, and save money all at once? You’d jump at the opportunity, right? So, why haven’t you added digital signage to your healthcare practice? Digital signage offers multiple ways to improve your location…

The first step to improving patient satisfaction is to find out what your patients are thinking. Sounds like you could use a crystal ball, but here’s an easier idea…just ask them! You could survey your patients using standard paper forms or cards. However, regardless of whether you give them out at the visit or you…