Dealership Marketing Solutions
Whether a potential new customer walks into your showroom for the first time or they’re bringing their car back to your service drive, using In-Store Marketing to engage, entertain, and inform the people in your dealership is essential to promoting the value of your brand and influencing buying decisions.
It’s impossible to cover all the points of engagement across your entire dealership at all times. Fortunately, optimizing In-Store Marketing can turn otherwise missed opportunities into potential sales. Your dealership’s digital signage, phone system, waiting room TVs, service drive menu boards, showroom displays, guest Wi-Fi, and overheard speakers can work as silent sellers, communicating your most important messaging when customer’s are in your dealership and at the point of purchase.
THE SPECTRIO DEALERSHIP DIFFERENCE
Dealership Digital Signage
Digital signage can promote your dealership as an industry leader, help you stand out from your competitors, increase your sales, and create happier customers. Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader in the dealership industry, Spectrio will help you choose the type of displays that best fit your business objectives.
SERVICE DRIVE MENU BOARD
Give returning customers a transparent, birds-eye view of your services and pricing while educating them about repairs and services so they understand the value and the why when you make a suggestion.
CUSTOMER LOUNGE TV
Kick cable and competitors out of your waiting area with a TV solution that’s 100% customizable and family-friendly. With clips from popular entertainment shows and the chance to promote you brand in between segments, this is a great option to turn waiting time into a selling opportunity.
Maximize first impressions when potential customers walk into your dealership, and provide them with the information they need to see the value in your brand, whether it’s the latest award you’ve won or your current promotional and financing offers.
Put audiences in charge of their experience by utilizing interactive screens that allow customers to control their content viewing experience, whether it’s at check-in or while seeking more information about your vehicles.
Share important messages with eye-catching graphics by combining multiple screens to create a unique and engaging focal point in your location.
Need a screen with a targeted message somewhere else in your dealership? From Appointment Boards at check in to Sales Leaderboards in your employee lounge, we can design a solutions that helps you deliver key messaging when it matters and where it matters.
Access to Hundreds of Automotive Videos
Never struggle with creating content on your own. Tap into Spectrio’s expansive library of automotive content to fill your playlists. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more. Want to see more of our automotive library? Click below to see how Spectrio’s digital signage solutions and custom video content can drive sales at your auto shop.
Do people look at their phones while in your dealership? Of course they do. Over 75% of smartphone users consult their phone to make purchasing decisions. Whether it’s on your showroom floor, in your service drive, or in your customer lounge, providing free guest Wi-Fi for customers in your dealership let’s you deliver targeted marketing messages, collect data about your audience, and provide a nice customer experience.
of businesses that are using mobile marketing report a rise in new customers.
of all mobile searches result in an action within an hour.
People perceive a shorter wait time when they hear music they like.
“At the end of the day, the bottom line is, ‘does it help us sell more?’ The answer is absolutely yes.”
– Brian Johnson, Chrysler Dodge Jeep Ram of Indian Trail
Up-sell and cross-sell products and services, engage customers with sales and promotions, and increase unplanned purchases.
Overhead Music and Messaging
Overhead Music has the power to influence shopper behavior and drive sales for your business. Think that playing something from the radio or on your iPod is the way to go? Think again. Playing music without proper licensing or a thought-out strategy leaves you open to stiff licensing fines, competitors’ ads being aired, or playing music that could drive your customer base out of your store. The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your shop thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
of retailers agree that in-store music influences shoppers’ moods and increases their sales.
of in-store customers report impulse shopping, vs. only 25% of online shoppers.
85% of your customers who call prefer on-hold messages to silence. On-Hold marketing combines custom messaging and music that can increase call retention, promote specific services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather and more.
of callers hang up when they are left in silence while on hold.
of callers have made a purchasing decision after hearing hold messaging
SAMPLE DEALERSHIP: Feat. Voice Talent Molly D. & Music CY02
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how In-Store Marketing can best benefit your business.