WiFi Marketing

WIFI MARKETING

Get More From Your Guest Network

Harness the information customers provide at log in as a direct marketing link, targeting each individual customer based on their data.

Detailed Customer Analytics

With Spectrio Connect, you can track and monitor foot traffic and trends in your store. When customers log in to free Wi-Fi, you can track how they move throughout the store and create heatmaps that show where they spend the most and least amount of time.

Being able to see how customers move around in your store helps you improve your in-store operations and promotions. You can identify busy times that require more staff and see the areas in your location that customers miss or don’t spend much time in.

Easy Campaign Management

WiFi Marketing offers multiple features to market to customers and analyze their behavior to increase revenue for your store. Increase engagement and repeat visits with branded campaigns through SMS, email, and social media. From the login screen to coupons and visit reminders, your brand is front and center and you are in complete control of what your visitors see. And it all integrates with your email provider and CRM.

Custom Splash Pages

Put your brand front and center with our easy-to-use drag and drop builder that allows you to customize as many splash pages as you need. Promote likes and check-ins to your social accounts, and gather customer information with Facebook, Twitter, and email logins. Your splash pages seamlessly integrate with your company website.

Targeted Campaigns

Customers expect a pretty good value exchange for giving up personal information. Make sure you’re rewarding their trust, loyalty, and behaviors that help keep your customer-to-brand relationships strong. Send relevant communications in real-time via SMS, email, and social media to customers who are at your location--or nearby--in a critical moment of decision or influence.

Powerful Notifications

Quickly and easily notify your customers that a particular product they looked at on a previous visit is on sale. Tout sales and promotions to customers with fraud-resistant coupons. Tweet to customers nearby that it’s lunchtime with an offer to come in. Tell guests what amenities are open or closed during certain hours when they visit a facility. Announce new services or store additions via automated Smart Email campaigns.

Easy Mobile Coupons

Mobile coupons receive a 10x higher open rate than print coupons. Leverage mobile and SMS coupons to target your customers when it matters the most.

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21b

There are more than 21 billion WiFi-enabled devices in use today. By 2030, that number will rise to around 50 billion devices

82%

82% of shoppers admitted to using their mobile device while shopping in store in order to make purchasing decisions.

56%

56% of smartphone users want to receive location-based offers on their phones when they're near a store.

CUSTOMER ANALYTICS

Get Detailed In-Store Analytics

Providing free WiFi through Spectrio Connect opens the door to a multitude of in-store analytics that you can utilize to improve your operations.

Number of Customers

Track the average number of people who visit your store each day.

Not everyone who walks into your store is going to buy something, while some people might combine the purchases into one ticket. In-store WiFi creates a clear picture of the number of people walking through the door and the percent of people who buy from you.

New vs Returning

Once you have a clear idea of the number of people entering and exiting your business, you can dig a little deeper to see which customers are new and which ones are loyal.

With WiFi marketing, you receive in-store analytics about new and returning customers and utilize them to market to them accordingly. You can welcome existing customers back or present coupon codes to new customers visiting you for the first time.

Demographic Info

Through WiFi analytics, you can learn about the gender, age, and interests of the people visiting your business.

Your WiFi system can be connected to Facebook or Twitter to gather demographic details about your in-store shoppers so you can learn what your customers like and how they respond to certain items and ideals.

Coupon Use

When your customers log in to your free customer WiFi, you can control what landing pages they see, what offers they view, and what they redeem. With this information, you can track the effectiveness of campaigns before you promote them to your social media following and other mass audiences.

For example, you can A/B test promotions to see which ones people respond to more. This will save you money in the long-run when you push coupons out to your paid campaigns.

Social Media Engagement

Along with showing specific ad banners and offers on splash pages, you can use your free WiFi to connect with customers on social media. You can present a call-to-action for them to follow you or check-in for a discount or coupon.

When people follow you on social media, they commit to your brand. This is one way for them to move from new customers to potential loyal shoppers. From there, it’s up to you to create amazing social media content that makes your customers want to come back.

Promotion ROI

Quickly access your return on investment data for promotions and coupons run through Spectrio Connect

Busiest In-Store Hours

Easily track your store's busiest hours on both a weekly and daily basis.

CONNECT

Control Your Network

WiFi Marketing isn’t just good for your guests. It’s good for your business, too. Spectrio Connect allows you to protect your network with separation between your guests and business assets. Free your staff up from constantly giving out the WiFi password. Promote efficiency with plug and play integrations. You can even prevent unauthorized users from taking up too much bandwidth. In today’s fast-paced, technology-driven world there’s no excuse for not taking full advantage of the capabilities WiFi Marketing offers.

Keep separate networks for guests and operations
Control bandwidth, provide session limits, and even block unwanted users
Support multiple HotSpots from one dashboard
Collect valuable data from WiFi guests to help determine staffing and operational needs
Use Fraud Free Coupons to control and track coupon utilization
Turn WiFi on and off with business hours to avoid usage fees during off hours
Integrate seamlessly with your existing equipment and software

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	MONTHLY	ANNUALLY
Detailed Customer Analytics
Powerful Network Control
Targeted Coupons & Promotions
Custom Splash Campaigns
Spectrio Cloud Access

What is Spectrio?

Spectrio is a customer engagement platform offering Digital Signage, Interactive Kiosks, Wi-Fi Marketing, Overhead Music, On-Hold Marketing, and Scent Marketing to help you directly connect your brand's messaging to your customers.

Our digital signage platform is the fastest and easiest way to display your messaging and content on digital screens. Using our content manager, Spectrio Cloud, you can easily manage your digital signage content from anywhere. Whether you're looking for digital menu boards, waiting room TV programming or any custom digital signage solution, Spectrio provides it all.

How do I get started with Spectrio?

The easiest way to get started with Spectrio is to give us a call at 1-800-584-4653

Every Spectrio solution comes with both the hardware and software needed to start your customer engagement program. Get up and running quickly!

Is Spectrio Connect compatible with all WiFi networks?

Spectrio Connect integrate seamlessly with your existing equipment and software.

Get More From Your Guest Network

Get Detailed In-Store Analytics

Control Your Network

Flexible Pricing

Frequently Asked Questions

Get Started with Spectrio Today