In-Store Marketing for Grocery Stores | Digital Signs & More by Spectrio

Inspire

Overhead Music and Messaging

Spectrio’s Overhead Music is a reliable, non-streaming service that includes lots of turnkey playlists of fully-licensed music. As part of the monthly C&S program, you’ll also get four new custom branded 30-second commercial announcements per month, and three new custom short greetings per month. From influencing a customer’s mood, to influencing an impulse purchase, music is powerful in a retail environment.

63%

of consumers have been influenced by a location’s atmosphere.

41%

reduction in stress levels can be achieved by music with an upbeat rhythm.

Music Sample

Enhance

Scent Marketing

Enhance your location and create lasting impressions with custom aromas. Proven to increase sales, enhance mood, and create emotional responses, scent marketing is an integral element in creating a more authentic, unforgettable, branded atmosphere for businesses in any industry.

The presence of a pleasant scent increases the likelihood that customers will linger, buy more, and return to your store. We’ve created hundreds of unique scents, each designed for a different effect. Fresh-baked bread and chocolate chip cookies can increase sales in your bakery. Zesty citrus attracts customers to your produce department. Or try an odor-neutralizing scent to eliminate unpleasant aromas.

Engage

Digital Signage

Digital Signage offers the most flexible platform to promote the items you want customers to notice. Whether your goal is to sell a bag of chips with every sub, or make sure no one checks out without learning about your in-season produce, find the messaging that’s right for your store and promote it at the most relevant touchpoints.

Feature Boards

Get your message noticed with full-screen ads on a vibrant digital display. Great for your coffee bar, above the dairy cooler, or behind your checkout counter.

Digital Menu Boards

Promote menu items and pricing, whether it’s just the hot and cold items you sell, or for your deli, meat counter, or in-store foodservice, with a modern digital menu board from Spectrio.

Interactive Kiosks

Want a way for customers to customize their order? Set up a kiosk to match your menu, and let the customers do the rest.

Wait Boards

Not every grocery store has long dwell times. But whether you need some entertainment at the checklanes, or you have a dining area as part of your store, a Wait Board is a great option to pass the time and promote your brand.

Inform

On-Hold Messaging

On-Hold Marketing combines custom messaging and music that can increase call retention, promote specific services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather, and more.

60%

of callers hang up when they are left in silence while on hold.

On-Hold Message Sample

"Since making the switch to Spectrio, we now have full visibility into whether a player/display is functioning properly. Spectrio has helped us save time and money while elevating the look and feel in our stores."

Kelly Leonardo Marketing Manager at Thorntons

Custom Video Production

Take your vision and turn it into a stunning video production, utilizing the same full-service approach and agency-level creative as our other products, with a quick turn around and low costs. Display them in your business, as well as on your website, social media, or on television, bridging your online and offline marketing efforts.

Whether you need a promotional spot, a marketing video for a product launch, interviews and testimonials, an informational explainer video, educational material, or something entertaining, we can work with you to achieve your goal.

On-Site Video Production

Our on-site video productions are a perfect way to introduce your business and share what makes it special as well as visually familiarize new customers with your location and staff. We’ll coordinate with you to schedule a videographer and perform the on-location shoot. On-site video productions are perfect for business overviews, testimonials, or advertisements that highlight a specific product or service.

Highlight Videos

Highlight videos combine still imagery, music and a professionally recorded voice-over into an informative and visually captivating video. On-screen text and motion graphics can be used to reinforce messaging and create visual calls to action.

Connect

WiFi Marketing

Offering a customer free WiFi is great. Getting that customer’s information for future marketing efforts is even better. With WiFi Marketing, not only can you provide free WiFi, but you can push promotions directly to a customer’s device, and capture valuable information for marketing campaigns, analytics, and future engagement.

94%

of loyalty program members want communications from the programs they participate in.

61%

of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.

Customer Engagement Marketing Solutions