What is Wi-Fi Marketing?
Wi-Fi Marketing is a component of location-based marketing (or location-based services), a tool that transforms your guest Wi-Fi into an engaging customer experience while boosting. Wi-Fi Marketing breaks the barriers of traditional guest Wi-Fi, connecting directly to the user’s cell phone with easy-to-use access points in and out of store, while offering you analytical data that directs your location-based marketing plan. With Wi-Fi Marketing, you can communicate with your customers in ways that are relevant to their immediate mindset vs. a static marketing messaging calendar. You can serve each customer the right message for what they are doing near, in or right after leaving your locations.