Overhead Music and Messaging
70% of retailers agree that in-store music increases sales
Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent. We don’t believe in generic “background” music. We create “foreground” music — the perfect in-store radio station your customers will love. The right music genre played at the right time, combined with professionally-produced messaging, can make your store audio program even more effective. Let our seasoned experts help you get the most of your system, or set you up right from the start.
THE SPECTRIO OVERHEAD MUSIC DIFFERENCE
PROFESSIONAL, LICENSED PLAYLISTS
All Spectrio music and messaging is professionally-produced and fully-licensed according to US Copyright Law, keeping you and your business protected from heavy fines and legal issues.
FULLY CUSTOMIZABLE
Create your own radio station to combine endless choices of genres. Choose big-name recording artists and professionally produced commercials unique to your business by region, daypart and sales/service goals, and suppress any artist, album or song that you don’t want to hear.
MUSIC INDUSTRY EXPERIENCE
When choosing a program for your business, it helps that we have extensive histories in all facets of the music industry––including business professionals, record labels, bands, singers, songwriters and musicians. Tap into our rich knowledge to get the most from your programming.
PCI COMPLIANT
Our player stores music content locally, only waking every 15 minutes to receive instructions. This limits any chance of risk and lightens the load on your network.
TURN-KEY INSTALL
We send highly-qualified, experienced professionals to ensure every piece of equipment operates at peak performance long after the install. You’ll also have the technology you need to seamlessly deliver your music and messaging. White glove service, guaranteed.
EASY UPDATES
Make regular updates to both your music and messaging with ease using our personalized GRRID (database) system. Our intuitive tools allow you to customize your station or air messages at specific times to maximize revenue, all with a few clicks.
Fully Customizable In-Store Music
Create your own radio station combining endless choices of artists, genres, and songs. Choose big-name recording artists and professionally produced commercials unique to your business by region, daypart and sales/service goals. As your in-store music provider, we design your custom radio station with your customers in mind. We create radio stations featuring rock, classic rock, country, jazz, classical and more. Whatever mood you want to create — fun, relaxing, energizing or other — we provide the in-store music your customers will appreciate.
Features
- Music programmed to what your customers want to hear—set the mood to calm, excite and everything in between, or mix it up
- Promote your company name, brand and messages professionally––create your own promos, specials and sales
- Regular programming updates keep you current and relevant to your customers
- Create unique stations per your different regions across the country
- We’ll show you how to use our easy management tools so you update according to your needs and schedule
- Program for specific hours, dayparts and any other pattern that matches your customer traffic trends or seasons
Licensed Music
Playing music without proper licensing leaves you open to stiff fines, competitive ads being aired and playing music that can drive customers out of your store. Spectrio provides only licensed music according to US Copyright Law.
Turn-Key Install
You have enough to worry about with running your business; faulty or incorrectly installed equipment won’t be one of them. With Spectrio, you’ll get high-grade products that guarantee reliable operation. Once our team of sound engineers design the right audio environment for your particular business, we can get you up and running quickly. Then, our experienced Install Technicians take over making sure every piece of equipment works as it’s designed and that your system connects the way it should.
Overhead Messaging
Integrate Overhead Messaging to your Overhead Music and influence your client’s buying decisions, advertise new services, promote add-ons and more. You can insert custom commercials into your playlists to play whenever you want. We help you create these messages with our creative team, providing service for you every step of the way with creative copywriters, professional voice talent, and personal customer service reps.
Directional: create interest and drive traffic to specific departments
Customer Feedback: Call customers to action and receive feedback
Promotional: share sales opportunities or advertising promotions
Big Events: announce holiday events
Engage Customers
People perceive a shorter wait time when they hear music they like and low-tempo music causes shoppers to move slowly and buy more
Music Increases Sales
70% of retailers agree that in-store music increases sales and the right kind of music can influence shoppers to spend even more.
Licensed Music
Playing music without proper licensing leaves you open to stiff fines. Spectrio provides only licensed music according to US Copyright Law.
Easy Updates
Technology is at our core, so we know how to configure your systems to operate seamlessly. You don’t even have to call every time you want to make a change. With Spectrio, all your in-store system updates are hassle-free and easy. Our own GRRID Portal helps you manage your overhead music and messaging with just a few mouse-clicks. It’s easy!
FRUSTRATION: Top song on your playlist no longer appealing?
SOLUTION: GRRID Portal = change programming in a few quick clicks
FRUSTRATION: Did the weather change the promo you want to push?
SOLUTION: Own and operate our own code = configured to your specific needs
FRUSTRATION: Competitors running a special you want to counter?
SOLUTION: In-house advanced programming team = sets up and maintains your system because they built it and know it inside and out
FRUSTRATION: Did your core customer change so you need to change your music?
SOLUTION: Technology core = we do it all within our walls, no need for outside resources
Why Spectrio for Overhead Music and Messaging
Spectrio is a leading national end-to-end technology-enabled audio and video marketing company, providing professional content and managed services on a monthly subscription basis. Our current solutions–On-Hold Marketing, Digital Signage, Overhead Music and WiFi Marketing–enable our clients to engage, educate and entertain their customers across all touch points. Spectrio is leading the industry in helping businesses leverage in-store music, messaging, digital signage and the newest location-based marketing technology to drive traffic to their locations, boost purchases in-store, and increase customer satisfaction post-sale. Engage Spectrio for all your in-store marketing.
Technology
Technology is at our core, so we have in-house programmers that can cater to your needs. We recommend only the exact technology you need to seamlessly deliver your music and messaging.
Install
We send experienced professionals to ensure your installation runs smoothly, and we make sure your equipment continues to operate at peak performance. And we’ll make sure you know how to use it from the beginning.
Programming
Create your own radio station with endless choices of genres—all are fully-licensed according to US Copyright laws. We can also leverage our experience in the industry to develop customized programming and messaging to suit your business needs.
Production
Spectrio has an army of creative talent ready to produce your ideas with agency-quality work. If you can think it, we can bring it to life.
Updates
Make regular updates with ease using our personalized GRRID (database) system. Our intuitive tools allow you to customize your station or air messages at specific times to maximize revenue–all with a few clicks.
Maintaining
Anytime you’d like to optimize your program and see how much more you can achieve, you can sign in to your GRRID Portal, or, speak with a seasoned expert who can guide you
Ready to find out how In-Store and Overhead Music can benefit your business?
During your consultation, we’ll discuss your business goals and evaluate the best options for your unique challenges. We’ll also identify:
- Your target demographic and the best playlists and songs that will put them in a buying mood
- How Overhead Music can generate revenue for your business
- In-Store Music best practices and trends in your industry
Please fill out the form to start a conversation about the best in-store/overhead music strategies for your business.