Spectrio Blog

Advertising has moved far beyond paper posters and painted billboards. Today, screens line busy streets, airports, shopping centers, and stadiums—delivering messages that shift with the rhythm of daily life. Digital-Out-of-Home (DOOH) advertising has quickly changed how brands show up in public spaces. Businesses now use interactive screens, dynamic billboards, and smart kiosks to engage audiences…

Every business with a physical presence has one powerful asset that’s often underestimated. It isn’t extra staff or more shelf space. It’s the store itself. Every square foot represents an opportunity to communicate with shoppers, influence purchasing decisions, and shape your brand’s identity. In-store advertising turns that space into a marketing engine using displays, messages,…

Artificial intelligence is everywhere in retail, predicting behavior, tailoring offers, and boosting customer satisfaction. Nearly 90% of retailers report improvements in shopper experience thanks to AI. But when it comes to AI retail revenue, satisfaction doesn’t always translate into sales. In his recent article for Unite.AI, Spectrio’s Chief Innovation Officer, Ron Levac, examines why AI,…

Retail Media Networks are reshaping the in-store experience, offering retailers new ways to unlock ad revenue at the point of decision. To make smarter choices, Spectrio created the RMN Revenue Estimator, a tool that helps retailers measure potential and see whether their stores hold untapped potential before investing. With clear inputs and adjustable scenarios, the…

Artificial intelligence isn’t just a back-office tool anymore; it’s reshaping how employees experience their workplace. In her recent article for HR.com, Spectrio’s VP of People Operations, Lisa Vulaj, explores how AI in HR is driving the next wave of employee engagement and creating more human-centered offices. Lisa highlights three ways AI office engagement is transforming…

Originally shared on Forbes Research shows that while some brands allocate nearly half of their budgets to advertising through retail media networks, as many as one-third of marketers find it difficult to demonstrate a strong return on investment (ROI) from their campaigns. Without a successful strategy, retailers risk overwhelming and desensitizing customers with ads. This…

Tampa Bay, FL – Spectrio is thrilled to announce that Christian Armstrong has been promoted to the role of Vice President of Product Management, effective July 23rd. A long-time product leader with deep industry knowledge and a track record of driving innovation, Christian brings a unique blend of technical insight, strategic thinking, and customer empathy…

What is a Retail Media Network? Retail media networks are reshaping how retailers and brands connect with consumers—both online and in-store. By using digital channels and first-party data, retailers can offer brands highly targeted ad placements at key points of the shopper journey. Whether you’re a retailer exploring new revenue streams or a brand looking…

San Antonio, TX – Spectrio’s cutting-edge content management and dynamic digital design transformed the Alamodome just in time for the NCAA Men’s Final Four – one of the largest sporting events of the year, drawing over 70,000 passionate fans. To match the scale and energy of the tournament, the venue deployed 178 digital screens throughout…