Spectrio Blog

Big budget, grand-scale projects understandably get a lot of the attention when it comes to digital signage deployments, but leave some love in your hearts and busy minds for all the screens out there that are boring, and perfect for their tasks. Most of us get excited walking into a commercial space and seeing big…

In our extremely digital world of ever-changing technology, it can be easy to overlook tools that have been around for decades. While attempting to keep up with modern marketing strategies, creating websites, and updating social media profiles, many brands simply forget to pay attention to a less flashy, but extremely important element of their business…

In an era of wildly varying workforce distribution, it’s key for your business to have a well-developed corporate communications strategy. One that works for an all on-premise organization won’t look the same as one that is geared towards a fully remote workforce, after all.  This begs the question: what sort of content best suits my…

One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing messages that resonate with them. To gain that insight, it helps if you can track and monitor customer habits and behaviors. This…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. In this blog, Dave takes a look at how large digital…

When you design your auto shop office and waiting room, you have a choice to use traditional signage such as cardboard posters or to use oversized digital displays that captivate customers. Automotive video walls help dealerships keep customers entertained in the lobby while helping the sales team increase revenue and customer loyalty. More small businesses…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. In this blog, Dave offers his insights into the digital signage…

On-premise shoppers are among the most highly engaged prospects a brand can have. They’ve already chosen your business over your competition and shown that they are interested in doing business with you. While they are in your store and focused on what they need, it’s your job to make sure this brand engagement continues. You…

As you set up your digital signage, where you should place your signs may seem like obvious choices. You place them on empty wall space, right at the entrance of your location, or in the middle of your waiting area. But digital signage placement isn’t as straightforward as you think. Deciding the best place to…