Spectrio Blog

A huge part of digital signage content design is its functionality. Does it communicate a coherent message to your viewers? With this in mind, the text of your message becomes extremely important. Typography can make or break your design. If no one can read your messages, what’s the point of displaying them in the first…

You’re probably already familiar with the benefits of playing music in your business. It draws in new customers, engages existing customers as they browse your shop, and makes wait times seem more meaningful. However, music comes at a price – if you don’t play by the rules set forth by the American Society of Composers,…

The holiday season is almost upon us! There’s no time like the present to start planning your holiday marketing ideas. To help your business craft an ideal marketing plan, we put together this list of ideas that can bring in more customers, increase your sales, and spread some holiday joy. 18 Holiday Marketing Ideas Pick…

Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital. One of the best ways to make the most of this digital obsession is to use in-store digital signage at your business. This technology isn’t just for the Wal-Marts of this world. Digital…

The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season often referred to as “the most wonderful time of the year,” make sure your business leverages its social media during the holidays to make customers merry and bright. Use the holidays as an opportunity…

With digital signage content, you have almost endless options for what you can display on your screen. Digital signs put the power of creativity and flexibility in your hands as you can control the content with a few clicks of a button.  As you get ready to create your content, make sure you know your…

Ah, holiday shopping. No matter how well you prepare for this time of year, the perfect gift somehow always seems just out of reach. In the spirit of the season, we asked our Spectrio team members for some of their top suggestions for holiday shopping. Their responses sounded so great, we decided to share them…

It probably won’t surprise you to learn that a whopping 68% of patients consider the wait times at medical offices unreasonable. No one likes to sit and count the minutes as they wait for their name to be called next. However, with the addition of waiting room digital signage, you can improve your patient’s experience…

Digital signage is a great addition to your in-store marketing efforts. Eye-catching graphics and displays that pop can make your shop atmosphere more interactive than ever before. Unfortunately, it’s all too easy to get caught up in the excitement of adding this technology to your business, and easier still to make some fatal digital signage…