Spectrio Blog

As mentioned in our previous blog, digital signage is a cornerstone of many modern businesses’ customer engagement strategies. As a business owner, you know determining the ROI of your digital signage displays is important, of course, but so is ensuring that you’re making the most of those screens. When leveraged properly, digital signage acts as…

As soon as the calendar hits mid-September, shopping malls, coffee shops, restaurants, and retailers across the country to begin to hit play on the holiday music playlist. This introduction of holiday music is a somewhat polarizing topic. There are people who enjoy this transition and love hearing holiday songs and carols as they stroll through…

Your business’s brand is more than just visuals. Audio branding is another powerful way to get customers invested in who your business is and why they should invest their time–and money–into you. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were…

Are you caught up in a myth that solely focusing on product or service quality will reap results? Undoubtedly, quality offerings lead to an increased customer base. But what about the image you create in someone’s mind who has no clue about your actual value?  Your first-time website visitors are curious to explore what you can…

Digital signage is key component of most modern businesses’ customer engagement strategy. This technology can influence sales, employee performance, and overall perception of the business’s brand. For this reason, it’s no wonder that business owners want a tangible way to measure their digital signage ROI. Determining the ROI of digital signage involves a few moving…

Your restaurant menu is more than a list of items that you sell. It’s a guide for customers to decide what to buy. With a little elbow grease, you can improve your menu to convince customers to buy certain items, choose larger sizes, and taste test your latest specials. Managers need to know what they’re…

No business owner wants the customer journey to stall out before a purchase. And for businesses in the automotive industry, there’s no bigger purchase than a car. Helping a customer towards a big financial investment like this isn’t without its challenges, but luckily we’ve got a few ideas on how you can avoid these road…

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…