Whether a new potential new customer walks into your showroom for the first time or they’re bring their car back to your service drive, using In-Store Marketing to engage, entertain and inform the people in your dealership is essential to promoting the value of your brand and influence buying decisions.
Digital signage positions your dealership as an industry leader, helps you stand out from competitors, increases your sales, and creates happier customers. Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader in the dealership industry, Spectrio will help you choose the type of displays that best fit your business objectives.
SERVICE DRIVE TV
Give returning customers a transparent, birds-eye view of your services and pricing while educating them about repairs and services so they understand the value and the why when you make a suggestion.
CUSTOMER LOUNGE TV
Kick cable and competitors out of your waiting area with a TV solution that’s 100% customizable and family-friendly. With clips from popular entertainment shows and the chance to promote you brand in between segments, this is a great option to turn waiting time into a selling opportunity.
Maximize first impressions when potential customers walk into your dealership, and provide them with the information they need to see the value in your brand, whether it’s the latest award you’ve won or your current promotional and financing offers.
VEHICLE ON DEMAND
People buy when they understand. Vehicle on Demand provides your service advisors with a unique tool to show the customer what’s going on with their car which in turn helps them understand the need and urgency for recommended service and repairs. Best of all, it’s free with any Digital Signage service.
Put audiences in charge of their experience by utilizing interactive screens that allow customers to control their content viewing experience, whether it’s at check-in or while seeking more information about your vehicles.
Share important messages with eye-catching graphics by combining multiple screens to create a unique and engaging focal point in your location.
Need a screen with a targeted message somewhere else in your dealership? From Appointment Boards at check in to Sales Leaderboards in your employee lounge, we can design a solutions that helps you deliver key messaging when it matters and where it matters.
Access to Hundreds of Automotive Videos
Never struggle with creating content on your own. Tap into our expansive library of automotive content to fill your playlists. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more. Want to see more of our automotive library? Click below to see how Spectrio’s Digital Signage solutions and custom video content can drive sales at your auto shop.
Imagine knowing your customers behaviors, wants and propensity to buy to inform your communications. If used to the fullest, Wi-Fi Marketing is a cost-effective lead generation source with a high ROI. Turn your current Wi-Fi network into a high impact marketing tool that drives buyer behavior. With Spectrio’s scalable, cloud-based solution, you can personalize relevant, real-time interactions with customers using WiFi marketing, analytics and management.
of businesses that are using mobile marketing report a rise in new customers.
of shoppers use their mobile device while shopping in-store.
People perceive a shorter wait time when they hear music they like.
“My first 3 weeks with the menu board, we sold 63 sets of wiper blades and broke a record.”
– Scotty Zimmerman, Owner Scotty’s Tires
Up-sell and cross-sell products and services, engage customers with sales and promotions, and increase unplanned purchases.
Overhead Music and Messaging
Overhead Music has the power to influence shopper behavior and drive sales for your business. Think that playing something from the radio or on your iPod is the way to go? Think again. Playing music without proper licensing or a thought-out strategy leaves you open to stiff licensing fines, competitors’ ads being aired, or playing music that could drive your customer base out of your store. The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your shop thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
of retailers agree that in-store music influences shoppers’ moods and increases their sales.
of in-store customers report impulse shopping, vs. only 25% of online shoppers.
85% of your customers who call prefer on-hold messages to silence. On-Hold marketing combines custom messaging and music that can increase call retention, promote specific services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather and more.
of callers hang up when they are left in silence while on hold.
of callers have made a purchasing decision after hearing hold messaging
SAMPLE DEALERSHIP LOOP
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how In-Store Marketing can best benefit your business.