Scent Marketing

Think about the various smells that you pick up when you walk around the mall. Are you called to buy a sweet cinnamon roll or buttery soft pretzel in the food court? Do you think about the smell of cologne when you walk past the men’s section of a department store? Do you crave the…

Smell is one of the most underrated senses in our bodies, and scent is often overlooked in marketing as many people focus on creating visual and auditory cues and stimulation. We’re so often told that the “visuals matter” or “you need to make a good first impression” that we overlook the power of smell. It’s…