Customer Engagement for Bars and Nightlife

Keeping patrons entertained and engaged while they’re out for a night on the town can be a struggle. With Spectrio’s suite of customer engagement solutions, we put the messaging, music, and more right where your customers want it.

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POWERING OVER 150,000 LOCATIONS AROUND THE WORLD

THE SPECTRIO DIFFERENCE

Customer Engagement Made Especially for Bars and Nightlife

Neon signs aren’t the only eye-catching things in bars. With Spectrio, your business will be able to leverage digital screens and custom branded messaging to make sure your patrons are fully immersed in your location’s atmosphere.

The majority of bar-going patrons are there for a good time–why not make sure your marketing efforts are working as hard as your staff in providing one? Our unique blend of customer engagement solutions works with your business to transform your location into one customers will always want to visit.

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ENGAGE

Digital Signage

Our signage can be configured into multiple formats, all of which are geared towards grabbing and keeping your customers’ attention. Easily display happy hour times, drink specials, seasonal food items, and more on our digital screens.

INTERACT

Interactive Kiosks

Enable your visitors to easily browse your menu items with Spectrio’s Interactive Kiosks. For a human touch, allow them to learn more about the history of your location, all while ordering the food and beverages they crave.

INFORM

On-Hold Marketing

Allow your staff to remain focused on visiting patrons by relying on our robust On-Hold Marketing system to field callers’ common questions and queries. Our solution will give those on-hold easy access to relevant information, bar hours, dress code requirements, and more.

INSPIRE

On-Premise Messaging

Music can make or break the mood of a bar. Our On-Premise Messaging can be customized to fit the personality of your location, immersing your patrons in the perfect blend of music and messaging throughout their visit.

CONNECT

WiFi Marketing

Most bar patrons will spend at least some of their time in your business browsing their smart devices. Make the most of their search information by leveraging our WiFi Marketing solution to compile their data into usable intelligence to bolster your marketing efforts.

ENHANCE

Scent Marketing

Keep any unpleasant cooking or drink smells at bay with Spectrio’s Scent Marketing. Our hypo-allergenic, specially-crafted scents will help your business cultivate a pleasant experience for your patrons from start to finish.

ENGAGE

Digital Signage Designed With Bars In Mind

Digital signage can position your business as an industry leader, help you stand out from the competition, increase your AUV, and create happier patrons. Spectrio provides your business with all of the elements it needs for digital signage success, from software to hardware to dedicated, white-glove customer service.

As a proven leader in the Bars and Nightlife industry, we know the right kind of displays that will maximize the impact of your business. Our in-house creative team will work with you to design customized content that advertises your top ticket items, seasonal specials, and more.

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Digital Menu Boards

Display menu items and service offerings on visually appealing digital menu boards. These displays work to inform your customers about real-time updates regarding inventory, price changes, and happy hour specials.

Pass-Thru Television

Entertain guests with live television, all while keeping the messaging focused on your brand 24/7. Wrap live TV feeds in branded templates to highlight new menu items, upcoming events, or ongoing specials.

Social Media

Share what your patrons love about your brand with live social media feeds. Highlight positive reviews and recent news from your bar’s online presence easily curated from our central platform.

Multi-Content Zoning

Customize your menu boards to promote your products in a way that suits your brand. Large, engaging imagery and videos keep customers’ attention and efficiently promote special menu items.

Video Walls

Make a lasting impact on your customers and share exciting messages by combining multiple screens to create a unique visual focal point in your business.

BENEFITS

The Spectrio Advantage for Bars and Nightlife

Our company wants to help transform your location into the next hot spot in your city. Our comprehensive suite of solutions can help you:

Create engaging screens and provide entertaining content for your patrons.
Improve the customer experience by easily highlighting new menu items, service offerings, and promotions from the minute customers enter your bar.
Cultivate a welcoming and exciting environment.
Collect relevant customer data and retarget visitors to content that best suits their interests.

INSPIRE

Overhead Music and Messaging

Spectrio’s music and messaging experts will help create and choose playlists that fit the atmosphere of your location. Thanks to our fully-licensed music, you’ll never have to worry about costly fines and fees that come from relying on streaming services or personal devices for your music. Additionally, our mix of music and messaging will keep your customers engaged and informed about item availability, location hours, and more. Even more importantly, our messaging keeps your competitors’ ads out of your bar, keeping your patrons fully immersed in their on-premise experience.

70%

of retailers agree that overhead music influences shoppers’ moods and increases their sales.

40%

of on-premise customers report impulse shopping, vs. only 25% of online shoppers.

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INFORM

On-Hold Marketing

On-Hold Messaging systems keep curious callers on the phone and on their way to becoming return customers at your bar. Our On-Hold specialists will help you develop messaging that promotes special offers and informs callers about your hours, location, available services, and more. Reduce stress on your staff by having a well-thought-out on-hold messaging strategy in place, making managing calls and voice messages simple.

60%

of callers hang up when they are left in silence while on hold.

20%

of callers have made a purchasing decision after hearing hold messaging

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CONNECT

WiFi Marketing

Imagine being able to know your customers’ behaviors, wants, and likelihood to purchase and build your marketing efforts around that information. With Spectrio’s WiFi Marketing, you can! Our solution transforms your existing WiFi network into a high-impact marketing tool that drives buyer behavior. With this tool in place, you can personalize relevant, real-time interactions with your customers both while they’re in your bar and after they've left.

84%

of businesses that are using mobile marketing report a rise in new customers.

75%

of customers use their mobile device while eating out.

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