Creating an engaging in-store experience sets a brand apart, and yours is no different. Even though a customer’s time inside a convenience store is limited, taking advantage of every second makes a big difference.
FEATURED SOLUTIONS FOR C-STORES
Digital Signage
Digital Signage offers the most flexible platform to promote the items you want customers to notice. Whether your goal is to sell a bag of chips with every sub, or make sure no one checks out without knowing the latest mega-millions jackpot, find the messaging that’s right for your store and promote it at the most relevant touchpoints.
FEATURE BOARDS
Get your message noticed with full-screen ads on a vibrant digital display. Great for your coffee area, above your cooler, or behind your checkout counter.
DIGITAL MENU BOARDS
Promote your menu items and pricing, whether it’s just the hot and cold items you sell, or for your full custom-order kitchen menu.
INTERACTIVE KIOSKS
Want a way for customers to customize their order? Set up a kiosk to match your menu, and let the customers do the rest.
WAIT BOARDS
Not every C-Store has long dwell times. But whether you need some entertainment at the pump, or you have a dining area as part of your store, a Wait Board is a great option to pass the time and promote your brand.
Content Management
The Easiest Way To Keep Current
One of the things that sets Spectrio’s Digital Signage apart is the ease and use of our Content Management System. Our DIY platform comes with turnkey content, or the ability to create and publish your own custom ads. And of course, you’re able to upload your own content to your Digital Signage as well.
In-Store Music and Messaging
Whether it’s Lee Greenwood on the 4th of July, Mariah Carey all December long, or a rotation of today’s Top 40, few things are capable of changing the atmosphere the way music can. From influencing a customers mood, to influencing an impulse purchase, music is powerful in a retail environment.
Spectrio’s In-Store Music offers turnkey playlists or the chance to create your own with one of our consults. We’ll even help you write, record, and integrate custom ads so it feels like your own little radio station. Plus, all of our music is fully-licensed, saving you from any potential fines from those stiffs at the RIAA.
63%
of consumers have been influenced by a location’s atmosphere.
41%
reduction in stress levels can be achieved by music with an upbeat rhythm.
Sample
WiFi Marketing
Offering a customer free WiFi is great. Getting that customer’s information for future marketing efforts is even better.
We know the C-Store experience shouldn’t take more than a few minutes, but that doesn’t mean you can’t optimize for every possible touchpoint. And in this day and age, customers picking up their smartphones is part of that experience.
With WiFi Marketing, not only can you provide free WiFi, but you can push promotions directly to a customer’s device, and capture valuable information for marketing campaigns, analytics and future engagement.
94%
of loyalty program members want communications from the programs they participate in.
61%
of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.
Scent Marketing
Enhance your location and create lasting impressions with custom aromas. Proven to increase sales, enhance mood, and create emotional responses, scent marketing is an integral element in creating a more authentic, unforgettable, branded atmosphere for businesses in any industry.
What Scent Marketing Can Do For You
Our sense of smell is the only sense directly hard-wired to our limbic system, which controls memory and emotion. We react emotionally to a scent before we can even identify the name of it. This has a subconscious effect on shopper behavior and spending patterns. Ambient scent has the strongest impact on enhancing consumer behavior.
On-Hold Marketing
Yeah, we know. Not that many people are calling their local Convenience Store to ask if the slushee machine is working. But hey… maybe you’re some kind of corporate bigwig who scrolled down this far, or a General Manager of a C-Store that does get a lot of phone calls.
If that’s the case, you should know that Spectrio has been an industry leader in On-Hold Messaging for 30+ years. Heck, it’s what the company was built on.
So if you, by chance, need an On-Hold Message hook up, we know a company that can do an unbelievable job…
60%
of callers hang up when they are left in silence while on hold.
ON-HOLD MESSAGE SAMPLE
Ready to see how Spectrio can benefit your location?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s Marketing Technologies can benefit your convenience store.