Most people know what they want when they come to a bank or credit union. But that doesn’t mean you shouldn’t start marketing to them now for their financial needs in the future. Whether you’re talking about mortgage options, small business loans, or credit cards, make sure you’re marketing to the people who already trust you with their money.
THE SPECTRIO FINANCIAL DIFFERENCE
Digital Signage
Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs: providing you with the required hardware, custom creative content, dedicated customer service, and free updates. As a proven leader in digital signage, Spectrio will help you choose the type of displays that best fit your business objectives. And, our creative team will work with you to create customized content to advertise your location’s services and special offers.
WAIT BOARDS
Give your customers a branded entertainment solution in your lobby. With family friendly content from popular networks like CBS or NBC playing alongside branded content, wait times will feel shorter while delivering valuable messaging about your institution.
MENU BOARDS
Your offers and services can change constantly, so your signage should, too. Spectrio’s eye-catching digital menu boards are easy to update with special offers, pricing, and a full-service menu.
Content Library
Access to Compliant, Informative Content
Never struggle with creating content on your own. Tap into Spectrio’s extensive library of financial content to fill your playlists and educate your customers and members. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.
Wi-Fi Marketing
WiFi Marketing leverages your existing WiFi to not only provide complimentary Internet access to the people in your business, but also allows you to gather vital data about your audience and target them with real-time marketing. WiFi Marketing provides a unique in-branch opportunity to drive buying behavior. By capturing your customer’s information via your WiFi, you allow yourself to drive users towards a particular splash page, branded for your location with your most relevant information. Plus, send timely text messages or emails to customers whether they’re in your branch or after they leave.
94%
of loyalty program members want communications from the programs they participate in.
61%
of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.
On-Hold Marketing
Hold Messaging systems keep callers on the phone and on their way to becoming paying customers. Spectrio’s on-hold experts will help you develop messaging that promotes special offers and informs customers on your hours, location, special offers and more. If your branch is overwhelmed with phone calls and voice messages, consider how a well-thought out on-hold messaging strategy can reduce the burden on your staff while driving revenue.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a service decision after hearing hold messaging.
FINANCIAL
BANKING
Overhead Music and Messaging
The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your branch thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
63%
of consumers have been influenced by a location’s atmosphere.
41%
reduction in stress levels can be achieved by music with an upbeat rhythm.
Sample
Ready to see how Spectrio can benefit your location?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s Marketing Technologies can benefit your financial institution.