Most people know what they want when they come to a bank or credit union. But that doesn’t mean you shouldn’t start marketing to them now for their financial needs in the future. With digital signage, overhead messaging, on-hold messaging and Wi-Fi marketing by Spectrio, you can engage and educate every member that comes through your doors, as soon as they come through your doors. Whether you’re talking about mortgage options, small business loans, or credit cards, make sure you’re marketing to the people who already trust you with their money.
THE SPECTRIO FINANCIAL DIFFERENCE
Digital Signage
Spectrio offers a turn-key, comprehensive solution for all of your financial institution’s digital signage needs. We provide you with the required hardware, custom creative content, dedicated customer service, and free updates, making implementing new signage systems a breeze. As a proven leader in bank and credit union digital signage, Spectrio will help you choose the type of displays that best fit your business objectives. In addition, our creative team will work with you to create customized content to advertise your branch’s services and special offers.
DIGITAL WAIT BOARDS
Give your members a branded entertainment solution in your lobby. With pre-screened, family friendly content from popular networks like CBS or NBC playing alongside branded content, wait times will feel shorter while delivering valuable messaging about your financial institution.
DIGITAL MENU BOARDS
Your offers and services can change constantly, so your signage should, too. Spectrio’s eye-catching digital menu boards are easy to update with special offers, rates and a full list of the services that you offer.
Financial Content Library
Access to Compliant, Informative Content
Never struggle with creating content for your financial institution. Tap into Spectrio’s extensive library of financial content to fill your playlists and educate your members. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.
Wi-Fi Marketing
Wi-Fi Marketing leverages your existing WiFi to not only provide complimentary Internet access to the people in your branch, but also allows you to gather vital data about your audience and target them with real-time marketing. Wi-Fi Marketing provides a unique in-branch opportunity to drive the behavior of an individual in your bank, credit union or financial institution. By capturing your members’ information via your WiFi, you gain the ability to drive users towards a particular splash page, branded for your branch with your most relevant information. Plus, send timely text messages or emails to customers whether they’re in your branch or after they leave.
94%
of loyalty program members want communications from the programs they participate in.
61%
of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.
On-Hold Marketing
On-Hold Messaging systems keep callers on the phone and on their way to becoming valuable members of your financial institution. Spectrio’s on-hold experts will help you develop messaging that promotes special offers and informs callers on your hours, location, special offers and more. If your branch is overwhelmed with phone calls and voice messages, consider how a well-thought out on-hold messaging strategy can reduce the burden on your staff while driving revenue.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a service decision after hearing hold messaging.
FINANCIAL
BANKING
Overhead Music and Messaging
The right music will enhance your members’ experience, drive valuable behaviors, raise employee productivity, and save your branch thousands of dollars in legal fees stemming from improper licensing. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your bank, credit union or financial institution, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
63%
of consumers have been influenced by a location’s atmosphere.
41%
reduction in stress levels can be achieved by music with an upbeat rhythm.
Sample
Ready to see how Spectrio can benefit your location?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s Marketing Technologies can benefit your financial institution.