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Customer Engagement Solutions for Finance

Intelligent marketing solutions specially designed to meet the unique needs of banks, credit unions, and financial institutions.

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POWERING OVER 150,000 LOCATIONS AROUND THE WORLD
Google
Marriott
Subway
Message Envy
Hewlett Packard
Coca Cola
Hardvard University
Exxon Mobil
Holiday Inn
Thermo Fisher Scientific
Radisson
Survey Monkey
FINANCIAL DIFFERENCE

Increase Customer Engagement for Finance

Keeping customers and employees alike informed and engaged during their interactions with your financial institution can be a tricky task. Luckily, Spectrio’s comprehensive suite of customer engagement solutions can help deliver the right blend of messaging and brand elements to your clients.

Spectrio's Solutions for Your Financial Institution

Most customers who enter a bank or credit union are already well aware of what services they want and need. Our solutions can help your business inform them about future problems or questions your financial organization can solve for them. Easily educate your customers about mortgage options, small business loans, credit cards, and more with our entertaining mix of marketing strategies.

ENGAGE

Digital Signage

From wait boards to rate boards, make sure you’re proving to your customers that they’re right to trust your business with their financial concerns and assets. Our eye-catching screens will grab their attention from the moment they enter the building.

INTERACT

Interactive Kiosks

Allow customers to browse through your available services, benefits, and assistance options with our easy-to-use kiosks. These screens can also make their deposit experience a breeze, even if your staff is all occupied with other visitors.

INFORM

On-Hold Marketing

Ensure that the most commonly asked questions for your financial institution are easily accessible via on-hold marketing. Our customizable solution will allow your business to maintain its brand, all while providing useful, relevant information to curious customers.

INSPIRE

On-Premise Messaging

Enhance your customers’ visit to your location with the right combination of music and messaging. Our on-premise messaging is fully customizable to best fit the mood and atmosphere of your financial institution.

CONNECT

WiFi Marketing

A majority of customers are accustomed to doing banking via their smartphones. A robust WiFi network enables them to do so even while on-premise, while our WiFi Marketing can help you collect relevant data regarding what your customers want, are curious about, and how to use that information for future marketing efforts.

ENHANCE

Scent Marketing

Round out the on-premise experience with our subtle, subliminal Scent Marketing. The right blend of scents can help ensure a calm, stress-free environment for your customers while they make important financial decisions. Scent can also boost employee perception and performance, keeping them engaged and at ease even during busy seasons.

ENGAGE

Digital Signage Designed For Finance

As a proven leader in bank and credit union digital signage, Spectrio will help you choose the type of displays that best fit your business objectives. Spectrio’s turn-key, easy-to-use, and comprehensive solutions have been specially designed to meet the marketing needs of your financial institution. We provide you with all of the elements you need for success, including hardware, custom creative content, dedicated customer support, and free updates. Our creative team will work hand in hand with your business to craft customized content to best advertise your branch’s services and special offers.

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Digital Wait Boards

Give your members a branded entertainment solution in your lobby. Choose from over 1,500 financial advertisements templates which you can customize with your own text, colors, images, logos, and disclosures. Wait times will feel shorter while delivering valuable messaging about your financial institution.

Content Library

Our Content Vault boasts bank-specific product advertisements, announcement templates, employee and customer recognition, holiday videos, and more. Easily implement these templates into your display rotation to keep your visuals fresh and attention-grabbing.

Digital Rateboards

Your offers and services can change constantly, so your signage should too. Spectrio’s eye-catching rate boards are easy to update with current loan, mortgage, and credit card rates. They can also be leveraged to advertise for e-services such as apps, advanced online banking, and other core products your guests may be interested in.

Corporate Messaging

A consistent brand voice is key for making a good impression on your customers. Spectrio’s solution enables you to keep all of your screens cohesive with corporate branding across all of your branches.

Video Walls

Make an impactful experience for your customers with large-scale digital signage. Showcase your brand, capabilities, and more with screens they won’t want to look away from.

Social Media

Share what clients love about your brand with live social media feeds, sharing positive reviews and recent news curated by your business’s online presence.

BENEFITS

The Spectrio Advantage for Finance

Customers who are aware of all of your available services and programs are more likely to think favorably about your financial organization. Ensure their positive impression of your business starts from day one, by deploying efforts like:

  • Share important corporate messaging and branding across all of your screens at the click of a button.
  • Improve your customer experience by showcasing updated rates, current service offerings, and top-performing promotions via our engaging signage.
  • Gather customer data that will better inform future marketing efforts, ensuring your visitors are directed to the content they're actually interested in.
INSPIRE

Power Promotions With Overhead Messaging

Spectrio’s music and messaging experts will help your business create and choose playlists that fit the atmosphere of your bank, credit union, or financial institution. The right music will not only enhance your customers’ visits but also boost employee morale and productivity. Better still is our large library of vocal talent, ensuring that your message is presented in a way that matches your business’s personality and customer perception.

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63%

of consumers have been influenced by a location’s atmosphere.

41%

reduction in stress levels can be achieved by music with an upbeat rhythm.

Overhead Messaging

Obviously the quality of the products was of paramount importance to us but we also wanted to work with a company that was in-tune with new technologies and constantly improving

Ben Wathen SVP Retail Banking, Citizens Union Bank
INFORM

Inform Curious Callers With On-Hold Messaging

On-Hold Messaging systems keep curious callers on the phone and on their way to becoming valuable members of your financial institution. Our On-Hold specialists will help you develop messaging that promotes special offers and informs callers about your hours, location, available services, and more. Reduce stress on your staff by having a well-thought-out on-hold messaging strategy in place, making managing calls and voice messages simple.

60%

of callers hang up when they are left in silence while on hold.

20%

of callers have made a service decision after hearing hold messaging.

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Financial
Banking
On Hold Messaging
CONNECT

Understand Your Guests' Financial Questions With WiFi Marketing

Gather vital data about your audience with our WiFi Marketing solution. Working in tandem with your existing WiFi network, our WiFi Marketing allows you to maximize the impact of your real-time, targeted marketing. It provides a unique, in-branch opportunity to drive the behavior of your customers while they’re at your location. Point users towards the most relevant content based on their interests, whether that’s related to financing options, credit card usage, or any other service your institution provides. You’ll also be able to easily send text messages or emails to your customers during their visit and after they’ve left your location.

94%

of loyalty program members want communications from the programs they participate in.

61%

of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.

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Wifi Marketing

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