Location-Based Marketing Technologies

Customers spend more money and develop greater loyalty when auto shops provide valuable information instead of hard-selling products and services. Driving a customer to make a multi-product purchase is easier than you think. Your phone system, waiting room tvs and digital monitors, and WiFi can be converted into effective marketing tools that will drive revenue by helping you cross-sell high-margin products and services.

Spectrio’s automotive industry specialists can bring all these elements together into a comprehensive, cohesive plan that addresses your main sales goals and increases your customer satisfaction significantly.


From Menu Boards and Waitboards to Video Walls and Wayfinding, signage increases purchase intent and motivates your customers.


Engage your customers with WiFi at a fraction of the cost of any other investment and market to them using text and/or email.


Create your own fully-licensed in-store radio station, replete with your own ads, artist tags and music tailored to your brand. Music sells.


Our professionally-produced messaging provides callers with key info about your business. It’s a 24×7 sales agent.

What Our Customers Say

“My first 3 weeks with the menu board, we sold 63 sets of wiper blades and broke a record.”

“If you want to make an update to the menu board, its simple: You make a call to Spectrio and tell them what you want…. simple as that.”

Scott Zimmerman – Owner // Scotty’s Tires


Digital signage can position your business as an industry leader, help you stand out from your competitors, increase your sales, and create happier customers. Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader the automotive industry, Spectrio will help you choose the type of displays that best fit your business objectives. And, our creative team will work with you to create customized content to advertise your shop’s services and special offers.


Display menu items and service offerings on engaging screens that inform customers and allow for real-time updates and price changes.


Keep your brand front-and-center by using branded content frames that wrap around various programming options to influence buyer behavior.


Put audiences in charge of their experience by utilizing interactive screens that allow customers to control their content viewing experience.


Share important messages with eye-catching graphics by combining multiple screens to create a unique and engaging focal point in your location.


Never struggle with creating content on your own. Tap into Spectrio’s expansive library of automotive content to fill your playlists. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.

Want to see more of our automotive library? Click below to see how Spectrio’s digital signage solutions and custom video content can drive sales at your auto shop.


Imagine knowing your customers behaviors, wants and propensity to buy to inform your communications. If used to the fullest, Wi-Fi Marketing is a cost-effective lead generation source with a high ROI. Turn your current Wi-Fi network into a high impact marketing tool that drives buyer behavior. With Spectrio’s scalable, cloud-based solution, you can personalize relevant, real-time interactions with customers using WiFi marketing, analytics and management.

84% of businesses that are using mobile marketing report a rise in new customers.

Mobile coupons receive a 10x higher redemption rate than print coupons.

75% of shoppers use their mobile device while shopping in-store.


Overhead Music has the power to influence shopper behavior and drive sales for your business. Think that playing something from the radio or on your iPod is the way to go? Think again. Playing music without proper licensing or a thought-out strategy leaves you open to stiff licensing fines, competitors’ ads being aired, or playing music that could drive your customer base out of your store.

The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your shop thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.

70% of retailers agree that in-store music influences shoppers’ moods and increases their sales.

People perceive a shorter wait time when they hear music they like.

40% of in-store customers report impulse shopping, vs. only 25% of online shoppers.

Overhead Music


85% of your customers who call prefer on-hold messages to silence. On-Hold marketing combines custom messaging and music that can increase call retention, promote specific services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather and more.

60% of callers hang up when they are left in silence while on hold.

34% of callers don’t call back when they hang up.

Up to 20% of callers have made a purchasing decision after hearing hold messaging.

AUTOMOTIVE SUPPLY: Feat. Voice Talent Molly D. & Music CY02
TIRE: Feat. Voice Talent Cyndy D. & Music MC14

Ready to see how Location-Based Marketing can benefit your business?

Please fill out the form to start a conversation about the best Location-Based Marketing strategies for your business.

During your consultation, we’ll discuss your business goals and evaluate the best options for your unique challenges. We’ll also identify:

  • Your marketing needs and which services will best accomplish your goals
  • How our services can generate revenue for your business
  • Location-Based Marketing best practices and trends in Automotive