Upselling your customers is easier than you think, whether you’re an auto dealership or a tire shop. Your phone system, waiting room TVs and digital monitors, and WiFi can be converted into effective marketing tools that will drive revenue by helping you cross-sell high-margin products and services.
THE SPECTRIO AUTOMOTIVE DIFFERENCE
Digital Signage
Digital signage can position your business as an industry leader, help you stand out from your competitors, increase your sales, and create happier customers. Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader in the automotive industry, Spectrio will help you choose the type of displays that best fit your business objectives. And, our creative team will work with you to create customized content to advertise your shop’s services and special offers.
WAIT BOARDS
Keep your brand front-and-center by using branded content frames that wrap around various programming options to influence buyer behavior.
MENU BOARDS
Display menu items and service offerings on engaging screens that inform customers and allow for real-time updates and price changes.
INTERACTIVE DISPLAYS
Put audiences in charge of their experience by utilizing interactive screens that allow customers to control their content viewing experience.
VIDEO WALLS
Share important messages with eye-catching graphics by combining multiple screens to create a unique and engaging focal point in your location.
Content Library
Access to Hundreds of Automotive Videos
Never struggle with creating content on your own. Tap into Spectrio’s expansive library of automotive content to fill your playlists. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more. Want to see more of our automotive library? Click below to see how Spectrio’s digital signage solutions and custom video content can drive sales at your auto shop.
Wi-Fi Marketing
Imagine knowing your customers behaviors, wants and propensity to buy to inform your communications. If used to the fullest, Wi-Fi Marketing is a cost-effective lead generation source with a high ROI. Turn your current Wi-Fi network into a high impact marketing tool that drives buyer behavior. With Spectrio’s scalable, cloud-based solution, you can personalize relevant, real-time interactions with customers using WiFi marketing, analytics and management.
84%
of businesses that are using mobile marketing report a rise in new customers.
75%
of shoppers use their mobile device while shopping in-store.
Engage Customers
People perceive a shorter wait time when they hear music they like.
Increase ROI
“My first 3 weeks with the menu board, we sold 63 sets of wiper blades and broke a record.”
– Scotty Zimmerman, Owner Scotty’s Tires
Promote Products
Up-sell and cross-sell products and services, engage customers with sales and promotions, and increase unplanned purchases.
Overhead Music and Messaging
Overhead Music has the power to influence shopper behavior and drive sales for your business. Think that playing something from the radio or on your iPod is the way to go? Think again. Playing music without proper licensing or a thought-out strategy leaves you open to stiff licensing fines, competitors’ ads being aired, or playing music that could drive your customer base out of your store. The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your shop thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
70%
of retailers agree that in-store music influences shoppers’ moods and increases their sales.
40%
of in-store customers report impulse shopping, vs. only 25% of online shoppers.
Sample
On-Hold Marketing
85% of your customers who call prefer on-hold messages to silence. On-Hold marketing combines custom messaging and music that can increase call retention, promote specific services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather and more.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a purchasing decision after hearing hold messaging
AUTOMOTIVE SUPPLY: Feat. Voice Talent Molly D. & Music CY02
TIRE: Feat. Voice Talent Cyndy D. & Music MC14
Scent Marketing
Scent is one of the most important and yet under-appreciated senses that play a part in the customer journey. As the only sense that is processed directly through the limbic system, smell is hardwired to our memories and emotions. Ambient scent helps create a positive customer experience, reduce perceived wait times, and increase purchases. Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. We work with you to find the best scent for your objectives.
Our scents are hypo-allergenic, oil-based scents that comply with the highest level of safety and regulation standards set forth under provisions of the United States and European Union laws. For one monthly fee we provide you with the best diffuser system and scent for your office so you can easily get subtle, environment-enhancing scent when and where you need it.
84%
of people are more likely to purchase a product with the presence of scent
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how In-Store Marketing can best benefit your business.