Whether you’re an auto repair shop or a car dealership, upselling your customers is easier than you think. From your showroom to your service drive, your phone system, waiting room TVs, digital monitors, and WiFi can be converted into effective marketing tools that educate customers, drive revenue and help you cross-sell high-margin products and services.
THE SPECTRIO AUTOMOTIVE DIFFERENCE
Educate Customers With Digital Signage
Educated customers feel empowered to make smart decisions about their automotive needs, leading to more products and services sold in your dealership or repair shop. With digital signage, you can start teaching your customers from the moment they walk into your location to the moment they walk out.
Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader in the automotive industry, Spectrio will help you choose the type of displays that best fit your business objectives. On top of that, our creative team will work with you to create customized content to advertise your shop’s services and special offers.
WAIT BOARDS & CUSTOMER LOUNGE TV
Entertain and engage the customers in your waiting room with private label TV from Spectrio. Keep your services top of mind by wrapping content in branded frames, or take control of your screens by interspersing promotional and educational content with pre-screened programming from major networks.
DIGITAL MENU BOARDS
Display prices, service offerings, and promotions on engaging menu boards that inform customers at your point-of-sale and allow for real-time updates and price changes.
SHOWROOM TV
Maximize first impressions when potential customers walk into your dealership, and provide them with the information they need to see the value in your brand, whether it’s the latest award you’ve won or your current promotional and financing offers.
INTERACTIVE DISPLAYS
Interactive displays can make otherwise tedious processes like selecting a new set of tires, educational and engaging for your customers. With an interactive screen, you allow customers to control their content viewing experience while educating them about the value you provide.
ON-DEMAND AUTO REPAIR CONTENT
Sell more effectively with our Vehicle On Demand service, which enables your employees to stream educational videos on both tablets and televisions for interested customers. These videos use 3D models and simple language to explain the benefits of everything from simple oil changes to complex car repairs.
Drive Return Visits With WiFi Marketing
It costs less to retain an existing customer than to acquire a new one, and with WiFi marketing, it couldn’t be easier. Our WiFi Marketing platform piggybacks on your shop’s existing network, collecting customer data and retargeting them with simple, automated campaigns. Imagine being able to send a customer an email when their inspection expires, or a text message when they’re due for an oil change. With WiFi marketing, this kind of smart, personalized outreach is simple.
84%
of businesses that are using mobile marketing report a rise in new customers.
75%
of shoppers use their mobile device while shopping in-store.
Engage Customers
People perceive a shorter wait time when they hear music they like.
Increase ROI
“My first 3 weeks with the menu board, we sold 63 sets of wiper blades and broke a record.”
– Scotty Zimmerman, Owner Scotty’s Tires
Promote Products
Up-sell and cross-sell products and services, engage customers with sales and promotions, and increase unplanned purchases.
Power Promotions With Overhead Messaging
Think that playing something from the radio or on Spotify is the way to go to keep customers in your auto shop or dealership entertained? Think again. Playing music without proper licensing or a thought-out strategy leaves you open to stiff licensing fines, competitors’ ads being aired, or playing music that could drive your customer base out of your shop.
Past that, overhead music and messaging has the power to influence shopper behavior and drive sales of key products and repair services. The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your shop or showroom thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your location, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and staff.
70%
of retailers agree that in-store music influences shoppers’ moods and increases their sales.
40%
of in-store customers report impulse shopping, vs. only 25% of online shoppers.
Sample
Retain Customers With On-Hold Marketing
85% of callers prefer on-hold messages to silence. On-Hold marketing combines custom messaging and music that can increase call retention, promote specific vehicles or services and drive revenue. Is your on-hold messaging program working as hard as it could be? Spectrio can create a professional custom program of licensed music and professionally produced messages for your business that follows your marketing plans for sales, seasonality, weather and more.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a purchasing decision after hearing hold messaging
AUTOMOTIVE SUPPLY: Feat. Voice Talent Molly D. & Music CY02
TIRE: Feat. Voice Talent Cyndy D. & Music MC14
Build Connections With Scent Marketing
Scent is one of the most important and yet under-appreciated senses that play a part in the customer journey. As the only sense that is processed directly through the limbic system, smell is hardwired to our memories and emotions. Utilizing scent marketing is a cutting-edge way for a growing number of dealerships and auto repair shops to connect with their customers and grow their bottom lines.
Ambient scent helps create a positive customer experience, reduce perceived wait times, and increase purchases. Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. We work with you to find the best scent for your objectives.
Our scents are hypo-allergenic, oil-based scents that comply with the highest level of safety and regulation standards set forth under provisions of the United States and European Union laws. For one monthly fee we provide you with the best diffuser system and scent for your office so you can easily get subtle, environment-enhancing scent when and where you need it.
84%
of people are more likely to purchase a product with the presence of scent
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how In-Store Marketing can best benefit your auto repair shop or dealership.