Healthcare
Patients and residents demand the same high-quality customer service they have come to expect in restaurants and retail stores. The total “patient experience” now extends far beyond the actual clinical treatment. Spectrio’s in-practice healthcare marketing solutions can help you to keep up and provide engaging, educational patient and resident experiences.
Whether you manage a large hospital, a small dental practice, or even a senior living community, Spectrio’s healthcare solutions help you create positive, memorable patient or resident experiences. Your phone system, waiting room TVs, overhead speakers, and Wi-Fi can be converted into effective marketing tools that drive patient engagement and retention and increase staff productivity. Here are some of the ways we help you ensure a great patient experience:
THE SPECTRIO HEALTHCARE DIFFERENCE
Healthcare Digital Signage
Digital signage in your office, hospital or senior living community can engage and educate your patients, help you stand out from your competitors, increase retention, and create happier patients. Spectrio offers a turn-key, comprehensive solution for all of your digital signage needs. As a proven leader in the healthcare and senior living industries, Spectrio will help you choose the type of displays that best fit your objectives. And, our creative team will work with you to create customized content to engage and educate your patients.
WAIT BOARDS
Reduce perceived patient wait times and educate visitors on health topics, events and services. All content goes through an approval process and is HIPAA compliant.
DIGITAL WAYFINDING
Direct visitors throughout your hospital, facility or nursing home and increase staff productivity with digital wayfinding systems custom-designed for healthcare. Users can download maps to their phone and find exactly where they need to go easily.
INTERACTIVE DISPLAYS
Put audiences in charge of their experience by utilizing interactive screens that allow patients or residents to control their content viewing experience.
CUSTOM VIDEO
Share what’s most important to your practice with agency-level creative. Interview doctors, showcase new procedures, or educate patients about your facility.
Content Library
Access to Vetted Healthcare Content
Never struggle with creating content on your own. Tap into Spectrio’s extensive library of healthcare content to fill your playlists and educate your patients. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.
Wi-Fi Marketing
Imagine knowing your patients’ behaviors, wants and needs inform your communications. If used to the fullest, Wi-Fi Marketing is a cost-effective engagement source with a high ROI. Turn your current Wi-Fi network into a high impact marketing tool that drives patient behavior. With Spectrio’s scalable, cloud-based solution, you can personalize relevant, real-time interactions with patients using Wi-Fi marketing, analytics and management.
*Since Spectrio is only collecting data on the individuals that give us the information by agreement, and that data is not pertaining to their health information, all communications are HIPAA compliant.
Engage Patients
Visitors perceive a shorter wait time when they hear music they like.
Track Your Investment
“Through tracking we have been able to show that On-Hold Messaging not only pays for itself, but generates additional business for our healthcare system.”
– Lori McLelland, Assistant Director of Marketing Emory Healthcare
Educate Patients
Use industry-vetted content to educate your patients about health topics, changes to your facilities, or upcoming events.
Overhead Music and Messaging
Overhead Music has the power to influence patient behavior and promote your services, while increasing staff productivity. Clinical trials with music show it reduces pain, depression, and disability. Just 20 minutes of listening to the right music can lower heart rate, blood pressure, and anxiety.
Spectrio can create an appropriate playlist from hundreds of music selections that have been fully-licensed to protect you from infringement issues. We can blend in professional custom messages that can provide important updates as well as tout your facility awards, accolades and competitive benefits.
Clinical trials with music show it reduces pain, depression, and disability.
Just 20 minutes of listening to music can lower heart rate, blood pressure, and anxiety.
Sample
On-Hold Marketing
3 in 4 patients use the phone as the primary method to set up medical appointments. Make sure your on-hold messaging helps callers feel cared for and acknowledged from the second they contact your facility. On-Hold Marketing combines custom messaging and music that can answer frequently-asked questions, promote new providers and services, and lay the groundwork for a positive patient experience. Spectrio can create professional custom messages for your business that provide a unified brand experience as well as account for variabilities in locations such as hours and services.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a service decision after hearing hold messaging.
HOSPITAL: Feat. Voice Talent Denise K. & Music RK06
DENTISTRY: Feat. Voice Talent Joe W. & Music LC11
Ready to see how Spectrio can benefit your practice?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s Marketing Technologies can benefit your practice.