Customer Engagement for Sports and Large Venues

Keep your attendees engaged with Spectrio’s suite of customer engagement solutions.


Digital Signage Designed with Sports Stadiums and Arenas in Mind

Digital signage can position your business as an industry leader, help you stand out from the competition, increase your ROI, and create happier patrons. Spectrio provides your business with all of the elements it needs for digital signage success, from software to hardware to dedicated, white-glove customer service.

As a proven leader in the Stadium and Arena industry, we know the right kind of displays that will maximize the impact of your business. Our in-house creative team will work with you to design customized content that advertises your top ticket items, seasonal specials, and more.

Digital Menu Boards

Display menu items and service offerings on visually appealing digital menu boards. These displays work to inform your customers about real-time updates regarding inventory, price changes, and specials.

On Air Television

Entertain guests with live television, all while keeping the messaging focused on your brand 24/7. Wrap live TV feeds in branded templates to highlight new menu items, upcoming events, or ongoing specials.

Video Walls

Make a lasting impact on your customers and share exciting messages by combining multiple screens to create a unique visual focal point in your business.

Multi-Content Zoning

Customize your menu boards to promote your products in a way that suits your brand. Large, engaging imagery and videos keep customers’ attention and efficiently promote special menu items.

Digital Wayfinding

Help customers get where they need to go and find the information they need quickly. Whether it's a wayfinding map in the lobby, an informational kiosk, or mobile directions delivered to a customer’s phone, wayfinding is essential for providing a better customer experience and increasing staff productivity in large environments.

Social Media

Share what your patrons love about your brand with live social media feeds. Highlight positive reviews and recent news from your online presence easily curated from our central platform.


Monetize the digital signage in your stadium or arena by offering advertising opportunities to your partners.


Who Uses Our Services?

We’ve worked closely with stadiums and arenas worldwide to develop a simple, powerful, and scalable stadium digital signage solution for the sports and entertainment industry. From locker rooms and suites, to service menus and video walls - our Digital Signage options have you covered.

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Wrigley field

Chicago, IL

Chicago Cubs

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Raymond James Stadium

Tampa, FL

Tampa Bay Buccaneers, South Florida Bulls, Orlando Guardians

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Nationals Ballpark

Washington, DC

Washington Nationals

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PNC Arena

Raleigh, NC

Carolina Hurricanes, NC State Wolfpack

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Oracle Park

San Francisco, CA

San Francisco Giants

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Enterprise Center

St. Louis, MO

St. Louis Blues

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Dick's Sporting Goods Park

Commerce City, CO

Colorado Rapids, Denver Barbarians RFC, Colorado Rapids Women

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Coors Field

Denver, CO

Colorado Rockies

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Citizens Bank Park

Philadelphia, PA

Philadelphia Phillies

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Comerica Park

Detroit, MI

Detroit Tigers

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Citi Field

Queens, NY

New York Mets

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Bank of America Stadium

Charlotte, NC

Carolina Panthers, Charlotte FC

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GEHA Field at Arrowhead Stadium

Kansas City, MO

Kansas City Chiefs

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Ball Arena

Denver, CO

Colorado Avalanche, Denver Nuggets, Colorado Mammoth

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The Future of Digital Signage at Large Venues

When it comes to large venues such as stadiums and arenas, people first and foremost want to be entertained. After all, as technology advances, most people have a front-row seat to the playoffs straight from the comfort of their living room. So, why should they attend a large venue instead?

Good question. That’s where eye-catching, innovative, and dynamic digital signage comes into play.


Customer Engagement Made Especially for Large Venues

Sports, concerts, and events aren’t the only eye-catching things in large venues. With Spectrio, your business will be able to leverage digital screens and custom branded messaging to make sure your patrons are fully immersed in your location’s atmosphere.

The majority of event-goers are there for a good time–why not make sure your marketing efforts are working as hard as your staff in providing one? Our unique blend of customer engagement solutions works with your business to transform your location into one customers will always want to visit.

Message Envy
Hewlett Packard
Coca Cola
Hardvard University
Exxon Mobil
Holiday Inn
Thermo Fisher Scientific
Survey Monkey

Frequently Asked Questions

How can stadium digital signage enhance the fan experience?

Stadium digital signage can enhance the fan experience in a multitude of ways. Some of the key benefits of digital signage software to enhance the fan experience include:

  • Real-Time Information: Digital signage allows stadiums to display real-time information such as scores, player statistics, and game updates.
  • Interactive Wayfinding: Large stadiums can be overwhelming for first-time visitors. Digital signage with interactive wayfinding maps helps fans find their seats, restrooms, concessions, and other facilities easily, reducing confusion and enhancing the overall experience.
  • Instant Replays and Highlights: With digital signage, stadiums can showcase instant replays and game highlights on large screens, giving fans the chance to relive exciting moments and crucial plays.
  • Engaging Content: Stadiums can use interactive digital signage kiosks to display entertaining and interactive content during downtime, like quizzes, polls, and social media feeds.
  • Live Social Media Feeds: Integrating social media feeds on digital screens allows fans to participate in the excitement by sharing their experiences, photos, and reactions with others.
  • Enhanced Atmosphere: Overall, digital signage adds to the dynamic atmosphere of a stadium, creating an immersive and memorable experience for fans and leaving a lasting impression.
What types of content can be displayed on stadium digital signage?

Stadium digital signage offers a versatile platform for displaying a wide range of content to engage and entertain fans during sports events and concerts.

Here are various types of content that can be displayed on stadium digital signage:

  • Live Game Feeds: Showing the live game or event on large screens allows fans in different sections of the stadium to have a clear view of the action.
  • Instant Replays and Highlights: Displaying instant replays and game highlights adds excitement and allows fans to relive key moments.
  • Real-Time Scores and Statistics: Keeping fans updated with real-time scores, player statistics, and other game data enhances their involvement in the event.
  • Concession Stand Menus and Wait Times: Providing digital menu board information about available food and beverage options and estimated wait times helps fans plan their meals.
  • Sponsor Advertisements: Digital signage allows for sponsored ads, promoting products and services while generating revenue for the stadium.
  • Social Media Feeds: Integrating social media feeds enables fans to engage with each other and share their experiences and reactions.
  • Fan Messages and Shoutouts: Displaying fan messages, shoutouts, or personalized greetings on the screens adds a personal touch to the experience.
  • Polls and Quizzes: Interactive polls and quizzes encourage fan participation during breaks in the action.
What are the benefits of using digital signage in sports and concert arenas?

Using digital signage in sports and concert arenas offers numerous benefits for both venue operators and event attendees. Here are some of the key advantages:

  • Enhanced Fan Experience: Digital signage creates an immersive and engaging environment for attendees, enhancing their overall experience during sports games or concerts. It provides real-time information, interactive content, and entertaining displays that keep fans involved and excited.
  • Dynamic Content Delivery: Digital signage allows for the quick and easy delivery of dynamic content. Operators can update information, scores, and advertisements in real-time, ensuring that fans receive the most up-to-date and relevant information during the event.
  • Improved Communication: With large screens placed strategically throughout the arena, important announcements, safety instructions, and event-related information can be effectively communicated to the audience, ensuring everyone is informed and aware of any updates or changes.
  • Sponsorship Opportunities: Digital signage offers valuable sponsorship opportunities for advertisers and partners. Sponsors can showcase their brands on prominent screens, reaching a captive audience and generating revenue for the venue.
  • Revenue Generation: In addition to sponsorship opportunities, digital signage can be utilized for targeted advertising, promotions, and upselling of concessions or merchandise, contributing to increased revenue streams for the arena.
  • Interactive Engagement: Interactive elements in digital signage, such as touch screens and live polls, encourage fan participation and create a sense of community among attendees.
What are some examples of successful implementations of stadium digital signage?

Spectrio has partnered with countless stadiums across the U.S. to help bring digital signage solutions to life.

A few of our successful interactive digital display partners include:

All of these stadiums used our digital signage software to implement digital menu boards, utilize content management, and promote branded content.

How does stadium digital signage fit into an overall sports or concert marketing strategy?

Stadium digital signage plays a crucial role in an overall sports or concert marketing strategy, enhancing the promotional efforts and delivering a more engaging and impactful experience for fans and attendees.

Here's how it fits into the marketing strategy:

  • Brand Awareness and Sponsorship Promotion: Digital signage provides a prominent platform to showcase sponsor advertisements, increasing brand exposure for sponsors and creating additional revenue streams for the venue. This helps build brand awareness and strengthen partnerships, which are essential components of any successful marketing strategy.
  • Targeted Advertising: By utilizing digital signage, sports and concert venues can display targeted advertisements based on the event, audience demographics, or even specific sections of the arena. This level of personalization enhances the effectiveness of marketing campaigns and allows advertisers to reach their desired audience more efficiently.
  • Real-Time Promotions: Digital signage allows for real-time updates and promotions, enabling marketers to seize opportunities for on-the-spot promotions or last-minute ticket sales. This flexibility is particularly valuable for limited-time offers and time-sensitive campaigns.
  • Fan Engagement and Interaction: Interactive elements in digital signage facilitate fan engagement and interaction. This fosters a sense of community among attendees and encourages them to participate actively in various promotions, contests, or social media activities related to the event.
  • Cross-Promotions and Up-Selling: Digital signage can be used strategically to cross-promote related events, merchandise, or experiences. For example, during a sports event, screens can advertise upcoming concerts or other sports fixtures, encouraging fans to consider attending future events as well.
How can stadium digital signage help drive engagement and social media interaction?

Stadium digital signage, such as social media walls, can play a significant role in driving engagement and social media interaction among attendees during sports events or concerts.

Here are some effective ways it achieves this:

  • Real-Time Social Media Feeds: Displaying live social media feeds on digital screens encourages attendees to participate in online conversations, share their experiences, and interact with each other using event-specific hashtags or handles. This creates a sense of community and excitement among fans.
  • Social Media Contests and Challenges: Stadiums can host live social media contests or challenges through digital signage, inviting attendees to post photos, videos, or creative content related to the event. Offering incentives such as prizes or recognition motivates fans to actively participate and engage with the event on social media.
  • Social Media Photo Opportunities: Stadiums can set up designated photo spots with branded backdrops or props and promote them through digital signage. Encouraging fans to take and share photos at these spots amplifies the event's social media presence.
  • Hashtag Promotion and Call-to-Action: Stadiums can incorporate event-specific hashtags or social media handles in digital signage content, encouraging attendees to use them in their posts. A clear call-to-action prompts fans to share their experiences, thoughts, or photos, leading to increased social media activity.
  • Live Streaming and Social Sharing: For events with live streaming, digital signage can display a real-time feed of social media posts that mention the event. This promotes engagement by showcasing fan experiences and encouraging others to join the conversation.
  • Social Media Display Walls: Stadiums can create social media display walls that showcase a curated selection of fan posts and images in real-time. Seeing their content featured on the big screens motivates attendees to share more and increases the event's social media footprint.

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