You’ve gotten your customers into your store, but are you still marketing to them? Your phone system, digital screens, overhead speakers, and WiFi can be converted into effective marketing tools that will drive revenue by helping you cross sell products and services and increase customer loyalty.
THE SPECTRIO RETAIL DIFFERENCE
Digital Signage
Spectrio offers a turn-key, easy to use solution for all of your digital signage needs. As a proven leader in digital signage, Spectrio will help you choose the type of displays that best fit your business objectives. And, our creative team will work with you to create customized content to advertise your location’s services and special offers. We provide you with the required hardware, creative content, dedicated customer service, and free updates.
WAIT BOARDS
Promote your brand, avoid competitor ads, and keep your customers happy with branded entertainment options in your waiting areas. With content from popular networks like CBS or NBC playing alongside branded content and promotional ads, your customers’ wait time will feel like no time.
MENU BOARDS
Your offers and services can change constantly, so your signage should, too. Spectrio’s eye-catching digital menu boards are easy to update with special offers, pricing, and a full-service menu.
VIDEO WALLS
Make a huge impact on your customers and share important messages by combining multiple screens to create a unique and engaging focal point in your store.
FULL SCREEN
Keep the focus on a single message at a time to maximize its impact. Whether it’s a promotional offer or explainer videos, highlight a rotating playlist that speaks to your customers’ needs.
Content Library
Access to Engaging, Entertaining Content
Never struggle with creating content on your own. Tap into Spectrio’s extensive library of retail content to fill your playlists and educate your customers and members. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.
Wi-Fi Marketing
WiFi Marketing leverages your existing WiFi to not only provide complimentary Internet access to the people in your business, but also allows you to gather vital data about your audience and target them with real-time marketing. WiFi Marketing provides a unique in-store opportunity to drive buying behavior. By capturing your customer’s information via your WiFi, you allow yourself to drive users towards a particular splash page, branded for your location with your most relevant information. Plus, send timely text messages or emails to customers whether they’re in your store or after they leave.
75%
of shoppers admitted to using their mobile device while shopping in store.
61%
of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.
On-Hold Marketing
Keep callers on the phone and on their way to becoming paying customers. Spectrio’s on-hold experts will help you develop messaging that promotes special offers and informs customers on your hours, location, special offers and more. If your store is overwhelmed with phone calls and voice messages, consider how a well-thought out on-hold messaging strategy can reduce the burden on your employees while driving revenue.
60%
of callers hang up when they are left in silence while on hold.
20%
of phone callers make purchases based on information they heard on hold.
BUILDING SUPPLY
HAIR SALON
Overhead Music and Messaging
The right music will enhance your customers’ experience, increase their buying potential, raise employee productivity, and save your store thousands of dollars in legal fees. Spectrio’s music experts will help you choose playlists that fit the atmosphere of your store, and our dedicated voice talent can create overhead messages to help you promote sales and provide direction to customers and employees.
70%
of retailers agreed that in-store music increases their sales.
10%
increase in productivity was seen at a large retail company when employees were issued headphones so they could choose their music.
Sample
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s In-Store Marketing Technologies can increase your revenue.