Dental Marketing Solutions
Going to the dentist isn’t something most people look forward to, but with in-office marketing solutions by Spectrio, you can make the experience a little bit more pleasant for your patients. Our custom dental marketing solutions are designed to educate, engage, entertain and delight your patients from the moment they call to schedule an appointment or walk through your front door, all while creating a memorable impression of your brand.
Spectrio’s dental marketing solutions help you create positive, memorable patient experiences. Your on-hold system, waiting room TVs, digital displays, overhead speakers, and Wi-Fi can be converted into effective marketing tools that drive patient engagement and retention while increasing staff productivity. Here are some of the ways we help you ensure a great patient experience at your dental practice:
THE SPECTRIO HEALTHCARE DIFFERENCE
Digital Signage
Digital signage engages and educates your patients, helps you stand out from other dentists, increases case acceptance, and create happier office visits. Spectrio offers a turn-key, comprehensive digital signage and waiting room TV solution that’s easy to manage and customize. As a proven leader in the dental industry, Spectrio will help you choose the type of content that best fit your practice’s objectives.
EDUCATE
Focus your board entirely on the services and treatments of your dental practice. Our content library covers a wide variety of dental procedures and services for you to choose from. And, with customizable templates, you can promote the messages that work best for you.
ENTERTAIN
Mix in pre-screened, family friendly entertainment clips. We have top news stories, sports, weather, human interest stories, sitcoms, and movie trailers. Your education content will play in between spots, promoting your practice.
CUSTOM VIDEO
Our creative team will work with you to create customized content to engage and educate your patients about why your practice is unique.
Content Library
Access to Vetted Healthcare Content
Never struggle with creating content on your own. Tap into Spectrio’s extensive library of dental and healthcare content to fill your playlist and educate your patients. Choose from hundreds of animated videos and images that feature educational, entertainment, customizable, and many other types of content.
Wi-Fi Marketing
Offering your patients free Wi-Fi is a great way to help them stay connected and reduce the perception of wait time while giving you a simple, frictionless way to engage with them. Turn your current Wi-Fi network into a high impact marketing tool that delivers important brand messaging while giving you the data you need to continue to reach patients after they leave your dental office.
*Since Spectrio is only collecting data on the individuals that give us the information by agreement, and that data is not pertaining to their health information, all communications are HIPAA compliant.
On-Hold Marketing
3 in 4 patients use the phone as the primary method to set up medical appointments. Make sure your on-hold messaging helps callers feel cared for and acknowledged from the second they contact your dental practice. On-Hold Marketing by Spectrio combines custom messaging and music that can answer frequently-asked questions, promote new providers and services, and lay the groundwork for a positive patient experience. Spectrio can create professional custom messages for your practice that provide a unified brand experience as well as account for variabilities in locations such as hours and services.
60%
of callers hang up when they are left in silence while on hold.
20%
of callers have made a service decision after hearing hold messaging.
SAMPLE ON-HOLD MESSAGE DENTAL LOOP
SAMPLE MESSAGE: Feat. Voice Talent Joe W. & Music LC11
Overhead Music and Messaging
Overhead Music and Messaging by Spectrio doesn’t just promote your services – it enhances your patients’ experiences while increasing staff productivity. Clinical trials show that listening to the right music can reduce heart rate, blood pressure and anxiety, helping patients in your waiting room to relax as they wait for their dental procedures.
Spectrio can create an appropriate playlist from hundreds of music selections that have been fully licensed to protect you from infringement issues. We can blend in professional custom messages that can provide important updates as well as tout your practice’s awards, accolades and competitive benefits.
Clinical trials with music show it reduces pain, depression, and disability.
Just 20 minutes of listening to music can lower heart rate, blood pressure, and anxiety.
Sample
Scent Marketing
Scent is one of the most important and yet under-appreciated senses that play a part in the customer journey. As the only sense that is processed directly through the limbic system, smell is hardwired to our memories and emotions. Ambient scent, when approached properly, can increase patient satisfaction and return rates, and has a subconscious effect on patients’ anxiety and comfort levels. Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. We work with you to find the best scent for your objectives.
Our scents are hypo-allergenic, oil-based scents that comply with the highest level of safety and regulation standards set forth under provisions of the United States and European Union laws. For one monthly fee we provide you with the best diffuser system and scent for your office so you can easily get subtle, environment-enhancing scent when and where you need it.
Ready to see how Spectrio can benefit your practice?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s Marketing Technologies can benefit your practice.