Dental Marketing Solutions

Going to the dentist isn’t something most people look forward to, but with in-office marketing solutions by Spectrio, you can make the experience a little bit more pleasant for your patients. Our custom dental marketing solutions are designed to educate, engage, entertain and delight your patients from the moment they call to schedule an appointment or walk through your front door, all while creating a memorable impression of your brand.

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POWERING OVER 150,000 LOCATIONS AROUND THE WORLD

THE SPECTRIO DIFFERENCE

Increase Customer Engagement for Dental

Spectrio’s dental marketing solutions help you create positive, memorable patient experiences. Your on-hold system, waiting room TVs, digital displays, overhead speakers, and Wi-Fi can be converted into effective marketing tools that drive patient engagement and retention while increasing staff productivity. Here are some of the ways we help you ensure a great patient experience at your dental practice

ENGAGE

Digital Signage

From menu boards to the waiting room, from the showroom floor to the point of sale, digital signage catches people’s attention and delivers your most important messaging.

INTERACT

Interactive Kiosks

Give customers an endless amount of interactive information at their fingertips, allowing them to explore your brand and learn about your business at their own pace.

INFORM

On-Hold Marketing

Many customers still prefer picking up the phone and calling in as their first point of contact with your business. On-Hold Marketing helps you to effectively answer that call.

INSPIRE

On-Premise Messaging

With over 80 turnkey playlists from top artists from a wide array of genres, easily control the mood and atmosphere in your business with fully licensed, legal music. If needed, we can help you craft a customized playlist that fits your business’s personality.

CONNECT

WiFi Marketing

Enhance your guest Wi-Fi network to provide revenue and marketing opportunities. Easily measure your results with detailed analytics and collect information for future remarketing efforts.

ENHANCE

Scent Marketing

Appealing to a customer through their sense of smell is a subtle, subliminal way to create a memorable experience that results in consumer spending and long term brand loyalty.

ENGAGE

Digital Signage

Digital signage engages and educates your patients, helps you stand out from other dentists, increases case acceptance, and create happier office visits. Spectrio offers a turn-key, comprehensive digital signage and waiting room TV solution that’s easy to manage and customize. As a proven leader in the dental industry, Spectrio will help you choose the type of content that best fit your practice’s objectives.

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Educate

Focus your board entirely on the services and treatments of your dental practice. Our content library covers a wide variety of dental procedures and services for you to choose from. And, with customizable templates, you can promote the messages that work best for you.

Entertain

Mix in pre-screened, family friendly entertainment clips. We have top news stories, sports, weather, human interest stories, sitcoms, and movie trailers. Your education content will play in between spots, promoting your practice.

Custom Video

Our creative team will work with you to create customized content to engage and educate your patients about why your practice is unique.

CONNECT

WiFi Marketing

Offering your patients free Wi-Fi is a great way to help them stay connected and reduce the perception of wait time while giving you a simple, frictionless way to engage with them. Turn your current Wi-Fi network into a high impact marketing tool that delivers important brand messaging while giving you the data you need to continue to reach patients after they leave your dental office.

*Since Spectrio is only collecting data on the individuals that give us the information by agreement, and that data is not pertaining to their health information, all communications are HIPAA compliant.

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INFORM

On-Hold Marketing

3 in 4 patients use the phone as the primary method to set up medical appointments. Make sure your on-hold messaging helps callers feel cared for and acknowledged from the second they contact your dental practice. On-Hold Marketing by Spectrio combines custom messaging and music that can answer frequently-asked questions, promote new providers and services, and lay the groundwork for a positive patient experience. Spectrio can create professional custom messages for your practice that provide a unified brand experience as well as account for variabilities in locations such as hours and services.

60%

of callers hang up when they are left in silence while on hold.

20%

of callers have made a service decision after hearing hold messaging.

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INSPIRE

Overhead Music and Messaging

Overhead Music and Messaging by Spectrio doesn’t just promote your services – it enhances your patients’ experiences while increasing staff productivity. Clinical trials show that listening to the right music can reduce heart rate, blood pressure and anxiety, helping patients in your waiting room to relax as they wait for their dental procedures.

Spectrio can create an appropriate playlist from hundreds of music selections that have been fully licensed to protect you from infringement issues. We can blend in professional custom messages that can provide important updates as well as tout your practice’s awards, accolades and competitive benefits.

Clinical trials with music show it reduces pain, depression, and disability.

Just 20 minutes of listening to music can lower heart rate, blood pressure, and anxiety.

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ENHANCE

Scent Marketing

Scent is one of the most important and yet under-appreciated senses that play a part in the customer journey. As the only sense that is processed directly through the limbic system, smell is hardwired to our memories and emotions. Ambient scent, when approached properly, can increase patient satisfaction and return rates, and has a subconscious effect on patients’ anxiety and comfort levels. Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. We work with you to find the best scent for your objectives.

Our scents are hypo-allergenic, oil-based scents that comply with the highest level of safety and regulation standards set forth under provisions of the United States and European Union laws. For one monthly fee we provide you with the best diffuser system and scent for your office so you can easily get subtle, environment-enhancing scent when and where you need it.

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