Your guest experience is important to you. But are you taking advantage of all the possibilities to market once guests have arrived at your location? Your phone system, digital screens and signs, overhead speakers, and WiFi can be converted into effective, interactive marketing tools that will drive revenue by informing guests of your services and promoting your brand. If you’re looking for a way to increase per-guest revenue while boosting brand affinity, Spectrio’s in-store marketing solutions may be right for you.
THE SPECTRIO SALON AND SPA DIFFERENCE
Digital Signage
Spectrio offers a turn-key, easy-to-use solution for all of your salon and spa digital signage needs. As a proven leader in digital signage, Spectrio will help you choose the type of displays that best fit your hospitality brand and business objectives. Whether you want to promote products, specials, and upcoming events, or simply share stunning tranquil imagery, digital signage delivers! We provide you with the required hardware, creative content, dedicated customer service, and free updates so that capitalizing on the promise of digital signage is simple.
MENU BOARDS
Your offers and services can change constantly, so your signage should, too. Spectrio’s eye-catching digital menu boards are easy to update with special offers, pricing, and a full-service menu for your services.
WAIT BOARDS
Promote your brand, avoid competitor ads, and keep your customers happy with branded entertainment options in your lobby and waiting areas. With pre-screened content from popular networks like CBS or NBC playing alongside branded content and promotional ads, your customers’ wait time will feel like no time.
FULL SCREEN
Keep the focus on a single message at a time to maximize its impact. Whether it’s a promotional offer or explainer videos, highlight a rotating playlist that speaks to your guests’ needs.
Content Library
Access to Engaging, Entertaining Content
Never struggle with creating content on your own. Tap into Spectrio’s extensive library of personal care content to fill your playlists and engage your guests during their stay. Choose from hundreds of animated videos and images that feature 3D animation, interviews, trivia, holiday greetings, seasonal topics, and more.
WiFi Marketing
WiFi Marketing lets you not only provide complimentary Internet access to your guests, but also allows you to gather vital data about your audience and target them with real-time marketing. WiFi Marketing provides a unique opportunity to drive buying behavior, increase guest loyalty and reach people who may not even be inside your doors yet. By capturing your guests’ information via your WiFi, you can direct users towards a particular splash page branded for your location with your most relevant information. Data gathered via WiFi will also allow you to send timely text messages or emails to guests, boosting revenue as well as repeat visits.
67% more
is how much returning customers on average spend compared to first-time customers.
94%
of loyalty program members want communications from the programs they participate in.
On-Hold Marketing
Keep callers on the phone and on their way to becoming loyal guests. Spectrio’s on-hold experts will help you develop messaging that promotes special offers and informs potential on your hours, location, amenities and more. If your salon or spa is overwhelmed with phone calls and voice messages, consider how a well-thought out on-hold messaging strategy can reduce the burden on your concierge desk and staff while driving revenue.
93%
of callers placed on “silent hold” estimated their on hold time to be two and a half times longer than it actually was.
88%
of callers surveyed will stay on the line longer if they hear product information.
Overhead Music and Messaging
We believe the spa environment is a haven, where bodies are put at ease and a peaceful state of mind can be achieved. That’s why our team of spa music specialists have independently curated a diverse selection of extensive licensed spa playlists; each with a specific spa environment taken into account. Spectrio’s dedicated voice talent can also create overhead messages to help you promote promotions, offers and events while providing direction to guests and employees. All of our music is fully licensed for businesses and will enhance your guests’ experience and increase their buying potential.
41%
reduction in stress hormone levels has been detected in some studies where participants listened to music with an upbeat rhythm.
Consumers tend to be more satisfied with the service encounter and service quality if they are happy in the physical environment.
Sound Masking
Allow guests and clients to truly melt away from the world around them by creating a peaceful environment with sound masking. Sound masking is proven to reduce stress and decrease distractions by drowning out the noise caused by nearby conversations and loud neighbors. Our talented team of sound masking (white noise) specialists are trained to help address the areas most affected by internal and external noise. Using a system of carefully targeted speaker placement and carefully calculated decibel levels, our team deploys sound masking to create a more unified, quiet environment.
27%
reduction in stress for both your clients and staff.
51%
decrease in distractions.
Scent Marketing
Scent is one of the most important and yet underappreciated senses that play a part in the customer journey. As the only sense that is processed directly through the limbic system, smell is hardwired to our memories and emotions. Ambient scent, when approached properly, has a subconscious effect on customer comfort, shopping behavior and spending patterns. Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. We work with you to find the best scent for your objectives, client base, and brand identity.
Our scents are hypo-allergenic, oil-based scents that comply with the highest level of safety and regulation standards set forth under provisions of the United States and European Union laws. For one monthly fee we provide you with the best diffuser system and scent for your need so you can easily get subtle, environment-enhancing scent when and where you need it.
84%
of people are more likely to purchase a product with the presence of scent.
The right scents can help set a relaxing and soothing atmosphere.
Ready to see how Spectrio can benefit your business?
Contact us today using the form below, or at 800-584-4653 x4 for a free consultation about how Spectrio’s In-Store Marketing Technologies can increase your revenue.