In-Hotel Marketing by Spectrio | Digital Signage, Wi-Fi Marketing & More

THE SPECTRIO DIFFERENCE

Increase Customer Engagement for Hospitality

Make every interaction your customers have with your hospitality location a pleasant and memorable one, from start to finish. Whether it’s promoting your brand over the phone or informing guests of specials on-site, Spectrio is here to enhance the guest experience for your valued visitors.

No matter if you’re a small B&B or part of a national hotel chain, Spectrio’s adaptive solutions have been designed to maximize the impact of your business’s personality on your guests. Charm them from every angle, whether that’s on-premise digital signage, the perfect blend of overhead music and messaging, or providing them with the on-hold experience they’ve been searching for.

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ENGAGE

Digital Signage

Our Digital Signage can communicate useful messages to business travelers and vacation-goers alike who visit your hotel. Grab their attention from the minute they walk in the door with the most relevant events, maps, and more.

INTERACT

Interactive Kiosks

Make the check-in process a breeze with Spectrio’s Interactive Kiosks. Our screens will help you cut down on guest wait time and free up staff to handle other pressing visitor needs, all while keeping guests engaged.

INFORM

On-Hold Marketing

Provide would-be guests with the information they’re seeking long before they visit your location with our On-Hold Marketing. Our team of experts will help your business put together the perfect blend of music and messaging to keep your callers entertained.

INSPIRE

On-Premise Messaging

Our customizable On-Premise Messaging will keep your guests informed and engaged throughout their stay. No matter what clientele frequents your hotel, Spectrio will help enhance the atmosphere your visitors are after.

CONNECT

WiFi Marketing

A robust WiFi system is a must-have for any hotel. Our WiFI Marketing enhances its value, both for you and your guests, by gathering their relevant information and distributing the perfect mix of marketing messaging right to their devices.

ENHANCE

Scent Marketing

Our Scent Marketing works to boost visitor impressions of your hotel. Our hypoallergenic scents will help fully immerse your guests throughout their stay, whether they’re in the lobby, their rooms, or other recreational areas.

ENGAGE

Capture Guests' Attention With Digital Signage

Digital signage is often the first thing guests notice when they enter a hotel. Spectrio works with your location to make sure it highlights all the perks of staying with you. Our team of experts will work to help your location choose the type of displays that best fit your brand and business objectives. Spectrio’s in-house creative team will also be on hand to craft customized content to advertise your services and special offers.

Spectrio is a one-stop-shop for all of your marketing needs. From software to hardware, we will provide your business with all of the things it requires to make the most of your digital signage.

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Wait Boards

Promote your brand, avoid competitor ads, and keep your customers happy with branded entertainment options in your hotel's lobby and waiting areas. With pre-screened content from top networks like CBS or NBC, combined with your branded content and promotional ads, your customers' wait time will feel like no time.

Digital Menu Boards

Your offers and services can change constantly--so your signage should, too. Spectrio's eye-catching digital menu boards are designed to be easily adaptable, to better display special offers, pricing, and full-service menus for your hotel's dining areas.

Wayfinding

Keep your guests from aimlessly wandering your hotel's hallways with our detailed wayfinding system. Our solutions will enable visitors to better utilize hotel maps and reduce traffic confusion throughout your property.

RSS News Feeds

Making sure your guests are as informed as they are entertained is key. Keep them up-to-date on news headlines, photos from any major travel outlet, business, sports, technology, and more with our customizable RSS News Feeds. Self-promotion isn't out of the question here, either! Easily display recent blog posts or social media announcements on these screens too.

Pass Thru Television

Utilize our Pass-Thru Television options to make your lobby an engaging, memorable location for your guests. Easily mix in pre-screened, family-friendly entertainment clips on your screens. Spectrio can provide your location access to top news stories, sporting events, weather announcements, human interest stories, sitcoms, movie trailers, and more.

BENEFITS

The Power of Spectrio

Spectrio leverages its years of experience in the hospitality industry to help your business connect with customers both on-premise and online. The benefits of relying on our suite of solutions include:

Quickly distribute corporate messaging and branding across all of your screens simultaneously.
Improve the guest experience by showcasing popular service offerings an exciting promotions on eye-catching, engaging signage.
Collect customer data and retarget them to more appropriate ads with simple, automated campaigns.

CONTENT LIBRARY

Explore Our Hospitality Content Library

We’re here to help your content creation process to be as relaxing and enjoyable as your guests’ stays. Browse our extensive library of hospitality content to build out your playlists and engage your visitors as they explore your hotel. Choose from hundreds of animated videos and images to find the ones that best fit your location’s personality and mood.

INSPIRE

Inspire Relaxation With Overhead Messaging

Fully immerse your guests in the atmosphere of your hotel with our Overhead Messaging. The right mix of music and messages work in-tandem with the visual aspects of your hotel to ensure guests have a happy visit from start to finish. Spectrio’s music experts will work with you to craft the perfect playlist, choose the right voice talent, and build the right messages that will keep visitors coming back for more.

Spectrio’s fully-licensed playlists will also prevent your hotel from getting surprised with costly fines and fees. We’ll work with you to ensure that the music you choose is the right fit, no matter the genre or tempo.

61%

of hotel guests are more likely to consume more food and drink when they hear music they like.

78%

of people who like music in hotels agree that it makes them feel more relaxed.

Music Sample

Messaging Sample

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INFORM

Keep Guests Informed Before Their Arrival With On-Hold Marketing

Keeping curious callers on the phone long before they arrive at your hotel is a great step into transforming them into loyal guests. Let us help you engage with your customers by answering their most pressing questions, whether that’s about location hours, popular tourist hot spots, seasonal specials, or weather-related concerns. Avoid overwhelming your staff with a constant barrage of calls by relying on our tried-and-true On-Hold Marketing options.

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60%

of callers hang up when they are left in silence while on hold.

88%

of callers surveyed will stay on the line longer if they hear product information.

MARRIOTT BONVOY LE MERIDIAN

MARRIOT BONVOY W HOTELS

CONNECT

Boost Guest Connectivity With WiFi Marketing

WiFi Marketing leverages your hotel’s existing WiFi system to not only prove complimentary Internet access for guests but also enables you to gather vital data about what they’re curious about. WiFi Marketing provides a unique opportunity to drive buying behavior, increase guest loyalty, and reach people who may not even be staying at your hotel, like conference-goers or diners in your restaurants.

By capturing your guests’ information via WiFi, you can direct users to the most relevant splash pages specifically branded for your location. Easily send guests texts or emails about location-specific events, specials, and more–even when their stay at your hotel has ended.

49%

of business travelers consider free Wi-Fi a deciding factor when it comes to their choice of hotel.

65%

of guests get online within seven minutes of checking in.

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ENHANCE

Make a Lasting Impression With Scent Marketing

Scent Marketing can round out the guest experience during their visits to your hotel. Ambient scent, when approached properly, has a subconscious effect on guest comfort, shopping patterns, and overall impression of your location.

Spectrio has created hundreds of unique scents, each with a mood, impression, or effect in mind. Our Scent Marketing experts will work with your business to find the best scent for your lobby, restaurant, and spas.

Our scents are hypo-allergenic, oil-based, and compliant with safety and regulation standards in both the US and the EU. We’ll also provide your hotel with the best diffuser system on the market, ensuring that the scent of your choosing immerses your customers in the journey you’ve carefully crafted for them.

65%

of scents can be recalled after a year, and have 100% recall ability compared to something touched or heard.

75%

of our emotions are affected by scent.

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