Healthcare Marketing

Putting custom content on the waiting room TV in a medical office is technically as easy as plugging in a piece of equipment, so we’re going to answer this question with a “Yes!” But before you spend any money on equipment, you’ll need to think about the content you want to display. What kind of…

We’ve been featured in several digital publications for our upcoming digital signage project with Doylestown Hospital, located in Doylestown, Pa. Spectrio will be upgrading the existing digital signage at Doylestown Hospital, improving wayfinding with interactive kiosks, and using passive digital signage to share information and news with patients and visitors in lobbies and waiting rooms.…

By Candice Hynoski-Ouazzi “One cannot not communicate,” Paul Watzlawick, a communication theorist, once said. Whether it’s words or silence, we are constantly communicating at all times in all places. That’s why it’s crucial to take advantage of every opportunity to spread the word about your company or organization’s valuable services and programs through audience specific…