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Data Driven Decisions

Audience Measurement

Leverage real-time analytics to refine your marketing engagement strategy to automatically adjust messaging based on behaviors and more.

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Audience Measurement

Empower Your Marketing with Real-Time Insights

Gain real-time insights into your audience's behavior and occupancy patterns. By utilizing cutting-edge tools like radar and camera sensors, you can measure engagement accurately, and even tailor your messaging dynamically to maximize impact.

Occupancy Monitoring
Understand how many people are in your space at any given moment, which is essential for managing foot traffic and ensuring optimal customer experiences.

Key Features
• Instant occupancy updates
• Comprehensive data dashboards
• Seamless integration with existing systems
Nuanced Analytics for Deeper Understanding
Get detailed insights into audience demographics, behavior patterns, and engagement levels. This depth of understanding allows you to refine your marketing strategies with precision.

Key Features
• In-depth demographic analysis
• Behavioral insights
• Customizable reporting options
Dynamic Messaging Adjustments
Tweak your marketing messages in real-time based on current audience data, ensuring relevancy and increased engagement.

Advantages
• Real-time message adjustments
• Increased audience engagement
• Enhanced customer experience
Spectrio-Radar-Engagement-Animation-opt

By leveraging real-time occupancy data and detailed analytics, you can fine-tune your marketing strategies and deliver dynamic, impactful messaging.

Content Performance

Harness the power of AI to gain actionable insights into each consumer’s interests, behaviors, and journey. Optimize content delivery, improve targeting, and enhance the overall experience to drive engagement and conversions.

Understand Digital Signage Engagement
Determine how well the content design or the screen location engages area traffic, helping inform future content decisions.
A/B Test Everything
Assess how changes to digital content, screen position, promotions, and ads affect traffic, sales, and conversion rates to better inform content decisions.
Marketing Effectiveness
Use the analytics captured by the display to measure the impact of marketing campaign effectiveness in driving venue engagement.
Identify When It’s Time for a Refresh
Ongoing monitoring of your screens’ performance score lets you identify when it is time for a content update.
Small group of business people looking at laptop screens

Measure, report, and understand key metrics like:

  • Average dwell time
  • Engagement levels
  • Proof of ROI
  • Identify low performing displays
  • CPM rate for Retail Media Network applications

Content Triggering

Leverage AI-driven content automation to ensure your messaging is always timely and relevant. Adapt displays in real time based on audience demographics, behavior, location, and external factors to create more engaging and personalized experiences.

Real-Time Content Optimization
Automatically adjust messaging based on customer interactions, location, and time of day.
Personalized Audience Targeting
Serve personalized content tailored to specific audience segments for a more impactful experience.
Automated Triggers
Set predefined rules to change content based on external data like weather, inventory levels, or queue lengths.
Data Driven Engagement
Continuously refine content strategies using real-time analytics to improve effectiveness and conversions.

Deliver the right message at the right time.

Lift & Learn

Design an interactive and personalized experience aimed at educating and influencing shopper behavior. Each item features unique content, resulting in a one-of-a-kind experience that personalizes the message based on the shopper's interests. Data captured by the Lift & Learn solution helps to inform brands and retailers.

Dynamic Gondola Displays

Use dynamic content to attract, engage, report, and influence shopper behavior. Trigger real-time content based on observable variables and collect data on buying behavior.

Smart Menu Boards

Help improve service by sensing your audience with innovative radar technology that will automatically generate content based on custom set parameters. Enhance store performance and increase sales.

Ready to Transform Your Marketing Approach?

Learn more about Spectrio’s audience measurement solutions and how they can benefit your business.

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