Convenience Stores: Customer Engagement & Digital Signage Solutions

SPECTRIO DIFFERENCE

Boost Your Customer Engagement In Your Convenience Store

Creating an engaging experience sets a brand apart, and yours is no different. No matter how short their time in your store is, Spectrio’s solutions will ensure that your customers are engaged and entertained from start to finish.

Most customers who enter your convenience store are there for a reason. Why not maximize your chances of upselling other items to them with the right mix of marketing solutions? Spectrio provides you with the tools you need to do just that.

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ENGAGE

Digital Signage

Our digital signage can be configured to put your top-selling items, services, and promotions on display from the moment guests enter your location. Easily direct them to high-traffic areas of your store with our visually appealing, easy-to-follow signage.

INTERACT

Interactive Kiosks

Take advantage of our interactive kiosks to allow your customers to place food or service orders, browse your inventory, and give feedback on store cleanliness. Our kiosks are accessible and easy to use, making them a hit with visitors of every kind.

INFORM

On-Hold Marketing

Provide curious callers with the answers to their most common questions without bogging down staff by using our on-hold marketing. Our unique blend of music and messaging will keep customers engaged throughout their call.

INSPIRE

On-Premise Messaging

Spectrio’s wide variety of playlists and voice talent makes customizing your convenience store’s on-premise messaging simple. Choose from hundreds of fully-licensed songs and pair the right messaging to match.

CONNECT

WiFi Marketing

Boost the impact of your existing WiFi network by adding our Wifi marketing solution. Our product will help you sort, interpret, and retarget your marketing efforts based on customer data.

ENHANCE

Scent Marketing

Easily mask the unpleasant smell of gas and other odors, thanks to Spectrio’s scent marketing options. Our hypo-allergenic, subtle scents can help morph your customers’ visits to your convenience store from mundane errand to an enjoyable experience.

CONTENT MANAGEMENT SYSTEM

The Easiest Way To Keep Current

One of the things that sets Spectrio’s Digital Signage apart is the ease and use of our Content Management System. Our DIY platform comes with turnkey content, or the ability to create and publish your own custom ads. And of course, you’re able to upload your own content to your Digital Signage as well.

ENGAGE

Digital Signage Made for Convenience Stores

Digital signage provides your business with the most flexible platform possible when it comes to promoting the items you want your customers to notice. Whether your goal is to sell a bag of chips with every sub, or make sure no one checks out without knowing the latest mega-millions jackpot, we’ll help you find the right messaging for your store and help showcase it at the most relevant touchpoints.

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Digital Menu Boards

Efficiently promote your menu items and pricing, whether it’s just the hot and cold items you sell, or for your full, custom-order kitchen. Our signage can adapt to meet whatever needs your store has.

Product Feature Boards

Get your message noticed with full-screen ads on a vibrant digital display. Ideal for your coffee area, above your cooler, or behind your checkout counter.

Interactive Kiosks

Want a way for your customers to be able to easily customize their order? Set up a kiosk to match your menu, and let your visitors do the rest.

Wait Boards

Not every C-store has long wait times. But whether you need some entertainment at the pumps or more excitement in your dining area, a Wait Board is a great option to help pass the time and promote your brand.

Social Media

Broadcast what your customers love about your C-store with live social media feeds. Our solution allows you to highlight positive reviews and curated social posts, all from your own online presence.

INSPIRE

Overhead Music and Messaging

Whether it’s Lee Greenwood on the 4th of July, Mariah Carey all December long, or a rotation of today’s Top 40, few things are capable of changing the atmosphere the way music can. From influencing a customers mood, to influencing an impulse purchase, music is powerful in a retail environment.

Spectrio’s Overhead Music offers turnkey playlists or the chance to create your own with one of our consults. We’ll even help you write, record, and integrate custom ads so it feels like your own little radio station. Plus, all of our music is fully-licensed, saving you from any potential fines.

63%

of consumers have been influenced by a location’s atmosphere.

41%

reduction in stress levels can be achieved by music with an upbeat rhythm.

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Since making the switch to Spectrio, we now have full visibility into whether a player/display is functioning properly. Spectrio has helped us save time and money while elevating the look and feel in our stores.

Kelly Leonardo Marketing Manager, Thorntons

INFORM

On-Hold Marketing

Yeah, we know. Not that many people are calling their local Convenience Store to ask if the slushee machine is working. But hey… maybe you’re some kind of corporate bigwig who scrolled down this far, or a General Manager of a C-Store that does get a lot of phone calls.

If that’s the case, you should know that Spectrio has been an industry leader in On-Hold Messaging for 30+ years. Heck, it’s what the company was built on.

So if you, by chance, need an On-Hold Message hook up, we know a company that can do an unbelievable job…

60%

of callers hang up when they are left in silence while on hold.

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CONNECT

WiFi Marketing

Offering a customer free WiFi is great. Getting that customer’s information for future marketing efforts is even better.

We know the C-Store experience shouldn’t take more than a few minutes, but that doesn’t mean you can’t optimize for every possible touchpoint. And in this day and age, customers picking up their smartphones is part of that experience.

With WiFi Marketing, not only can you provide free WiFi, but you can push promotions directly to a customer’s device, and capture valuable information for marketing campaigns, analytics and future engagement.

94%

of loyalty program members want communications from the programs they participate in.

61%

of SMBs report that more than half of their revenue comes from repeat customers, rather than new business.

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ENHANCE

Scent Marketing

Enhance your location and create lasting impressions with custom aromas. Proven to increase sales, enhance mood, and create emotional responses, scent marketing is an integral element in creating a more authentic, unforgettable, branded atmosphere for businesses in any industry.

Our sense of smell is the only sense directly hard-wired to our limbic system, which controls memory and emotion. We react emotionally to a scent before we can even identify the name of it. This has a subconscious effect on shopper behavior and spending patterns. Ambient scent has the strongest impact on enhancing consumer behavior.

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