Digital Signage for Events

Whether through video walls, digital displays, menu boards, or time or weather updates, digital signage is a great way to engage with people attending your event.

Some of the benefits of using digital signage at your event include:

• Boosting event engagement by using interactive digital signage and social media
• Increasing brand awareness
• Improving customer service
• Driving traffic to your website
• Fueling sales

When choosing signage for events in 2023, digital displays can help to improve the experience of your attendees by:

• Keeping them informed and organized
• Providing information and wayfinding
• Personalizing attendee experience
• Creating a sense of excitement
• Offering a means of entertainment

No matter if you’re in the automotive, retail, or healthcare industry, the possibilities for the types of content you can use at your digital signage events are countless. A few examples of event digital signage content include:

• Event information
• Promotional content
• Social media feeds
• Live video
• Advertising
• Entertainment

For event organizers, digital signage is essentially your marketing Swiss Army Knife — especially when trying to promote brand partnerships. Digital signage gives you the flexibility to adapt to whatever your brand partner may need and allow them to share the spotlight with your brand. Use your event digital signage to display your brand partner’s:

• Social media platforms
• Sponsor-specific content
• Website
• Product or service information

Possibly the greatest example of the positive effect of event digital signage is shown during sporting events. Used to engage fans, keep track of the score and stats, and often even control the momentum of the game, "jumbotrons," as they are commonly referred to, are The Beatles of the digital signage game — as big as it gets.

In 2017, the Los Angeles Lakers utilized digital signage for their #lakersallaccess campaign. In this campaign, fans were invited to use the hashtag #lakersallaccess to get a chance to be displayed on the Staples Center, now Crypto.com Arena, jumbotron.

This campaign engaged fans both at the stadium and online — proving the versatility and value of digital signage.

From showing off your brand to increasing your social media engagement, event digital signage fits seamlessly into any event marketing campaign because its uses are so versatile.

If someone is at your event, that means the first half of your event marketing strategy was a success. It is the job of event digital signage to keep your audience engaged and informed once they arrive at your event.