With technology all around us, restaurant owners need to make the most of their digital signage efforts to catch the attention of their customers. But how?
Think about your favorite restaurant for a second. Do they use digital signage to maximize your dining experience? I’d be more than willing to guess you answered “yes!” to that question!
So, if digital signage for restaurants is so important, what are some of the best ways to utilize it in your restaurant to stand out from the competition? We’ve got you covered!
Below are six of the most effective ways to start using digital signage in your restaurant today!
Upsell Items Using Digital Menu Boards
Imagine you are at a restaurant and don’t know whether to order the tiramisu or chocolate cake for dessert. But then, you look up and see a mouth-watering revolving digital display of the tiramisu.
Which one are you more likely to choose?
Chances are, once you lay eyes on the delicious digital display of the signature tiramisu, you won’t be able to resist.
That’s the power of digital signage!
Bring Personality to Your Brand
Use digital signage for restaurants to bring your brand’s personality to life! What better way to connect with your customers than to show them what makes your restaurant unique?
Do you have a popular dish? Use digital menu boards to give customers an inside look into the secret recipe they can try at home.
Or, perhaps your restaurant is known for having the best fettuccine alfredo in the city. Use digital signage to show how your signature dish is made.
These are just a few examples of how digital screens are unique vehicles to showcase your brand’s personality. The possibilities are endless!
Entertain Customers with Video Content
Did you know that perceived wait time is reduced as much as 35% by digital signs?
A key component to improving customer experience is reducing the wait time before service. After all, no one likes waiting in line for hours — especially when hungry!
One of the easiest ways to reduce perceived wait time is to stream video content on digital menu boards. A few examples of entertaining video content you could show your customers include:
- Popular sports channels
- Local news
- Funny sitcoms or trending TV shows
- Viral videos
Another perk of utilizing video content in your restaurant is that you can display customized ads for your restaurant instead of providing free advertising for other businesses through commercials.
Drum Up Social Media Interest
The most successful restaurants are active and engaged with their customers on multiple social media platforms.
Don’t believe us?
Restaurants that respond to customers on social media have an advantage since 71 percent of customers say they’re more likely to recommend a company that responds quickly to them on social media.
Whether you’re active on Facebook, Twitter, Instagram, Linkedin, or even TikTok, social media is a game-changer for boosting engagement. If your social media presence isn’t where you’d like it to be, you can use digital signage to improve your numbers.
The best way to do this is to display your social media feeds on digital menu boards in your restaurant. The more customers see that you are active on social media, the more they will feel inclined to follow and interact with your page!
Highlight A Menu Item Of The Day
Perhaps your restaurant has a soup or dish of the day. Restaurant digital signage is a great way to bring imagination to life and show your customers why they should order a specific dish.
Make order decisions easy for your customers! Instead of making them wonder what the tortilla soup looks like, why not show them?
Letting people see your stock menu items is a unique way to keep your customers hungry for more!
Let Your Guests Take Charge With Touchscreens
The digital screen experience doesn’t always have to be passive! Give your guests full control with interactive displays.
McDonald’s is one example of a restaurant that has seen the positive effects of interactive displays. McDonald’s touchscreen kiosks have boosted sales from 3-9% in many of the regions they’ve been deployed.
This is one of many examples of how interactive displays have significantly impacted the restaurant industry in recent years.
Now that you know six ways to utilize digital signage in your restaurant, which are you starting with? To learn more about the options available on our restaurant page or to discover how to get started, book a demo with Spectrio today!