When it comes to financial institutions, customers want to know their trust (and money) is in good hands! Because of this, it’s important for financial institutions to always prioritize the customer experience above all else.
Luckily, digital signage in the finance industry is a powerful communication tool that is proven to increase customer satisfaction.
To make the trips to financial institutions more than a chore, it’s imperative that customers and members are as satisfied as possible during their visit.
How is this achieved?
The first step is by implementing digital signage into your marketing strategy, as it has been shown to increase customer satisfaction and retention by building trust.
However, trust is just at the tip of the iceberg when it comes to the benefits digital signage has to offer. Here are some of the top benefits we’ve found when including digital signage in your financial institution.
Show Real-Time Information
All it would take is spending one day at the New York Stock Exchange to figure out that money moves fast. It is quite the task trying to keep up with the constant rise and fall of stock market prices and pressing financial news.
But thankfully, digital signage makes this daunting task a little easier! Not to mention, your customers will thank you for broadcasting the latest currency exchange rates and stock market developments. Using digital signage in this way is a great way to boost customer loyalty and always keep them informed.
Queue Time Management
When it comes to dealing with financial issues, the last thing you want to do is wait in a long queue with no end in sight or entertainment along the way.
Unfortunately, financial institutions are notorious for having longer than normal waiting times. But, with the help of digital signage, time will fly by! Use displays to create a queue management system to show your customers you care about their experience and time.
You can even use digital signage to show funny YouTube clips or TV shows in-between queue updates to make the time go by even faster. There are so many customizable options to improve the customer experience using digital signage.
Displaying Important Information
Digital signage is a unique way to display information in a compelling, eye-catching way.
After all, according to a study by Forbes,“91% of consumers now prefer interactive and visual content over traditional, text-based or static media.”
Having digital displays helps financial institutions convey important information such as opening hours, answers to commonly asked questions, services offered, etc., to customers quickly and effectively.
Saving Money On Paper
Now more than ever, we live in a digitally connected world. Meaning, out with the old and in with the new!
Say goodbye to endless printed memos and announcements and hello to convenient, digitally-dispersed information. Digital signage is a great way to not only effectively communicate information, but also a great way to significantly cut costs!
At the end of the day, even the cost of a silly printed memo adds-up over time. With the power of digital screens, you can communicate the same amount of information in a visually appealing, engaging, and creative way without the hassle.
Ready to Get Started?
Incorporating digital signage into your marketing/advertising strategy is a great way to transform your financial institution with one small step. While there are many benefits of digital signage in financial institutions, increased customer satisfaction, engagement, trust and communication are at the core of them all.
Spectrio has exciting news! We are excited to announce that we will be attending one of the biggest and best conference’s on CX, marketing, and digital growth strategies in the finance world, The Financial Brand Forum this November 13-16th, 2022 in Las Vegas!
Whether you’d like to learn more about the options available on our finance page or need help with next steps, Spectrio is here to help!