How It Works
Next time Susie comes in, you will know her shopping habits and be able to preemptively cater her customer experience to her.
The rich analytics garnered from Wi-Fi capabilities can empower you to break from a static, one-size-fits-all marketing schedule to a robust, real-time, hyper-relevant messaging matrix. The knowledge from data points like geographical location, time of day, store traffic patterns, digital/store behavior and many other aspects of Wi-Fi data capture gives you the ability to serve dynamic messaging to each customer at the exact time it’s most relevant to what they are doing, have already done, or have the propensity to do. Your messaging will increase many key KPIs like sales conversion, customer satisfaction, traffic volumes and awareness of different aspects of your business – from retail, healthcare, hotel, QSR, banking or automotive, Wi-Fi analytics can significantly enhance your customer interactions.
As more and more customers and guests want connectivity with brands at every touch point, Spectrio can create dynamic landing and splash pages that deliver. Our team of professional designers and writers are seasoned at matching the look, feel and messaging to engage people with exciting, relevant content that changes as they interact with you online or in-store, all while maintaining your branding standards. Your splash pages seamlessly integrate with your company websites.
Footfall and Heat mapping
Looking to make more informed decisions about where to put certain products or stage services? Footfall can give you the right data to make the best choices for the biggest impact. You can learn:
– Markets and Markets study
Email and SMS
Customers expect a pretty good value exchange for giving up personal information. Make sure you’re rewarding their trust, loyalty, and behaviors that help keep your customer-to-brand relationships strong. Send relevant emails/SMS in real-time to customers/guests who are at your location (or nearby) in a critical moment of decision or influence.