Retail Media Networks are reshaping the in-store experience, offering retailers new ways to unlock ad revenue at the point of decision. To make smarter choices, Spectrio created the RMN Revenue Estimator, a tool that helps retailers measure potential and see whether their stores hold untapped potential before investing.
With clear inputs and adjustable scenarios, the RMN Revenue Estimator helps retailers forecast, test, and validate opportunity in three key ways:
- Forecast revenue potential: Input key data like foot traffic, share of voice, and ad durations to calculate potential in-store ad earnings.
- Model different scenarios: Adjust variables such as fill rates and CPMs to see how performance changes under real-world conditions.
- Minimize investment risk: Smaller retailers can validate whether launching a Retail Media Network makes sense before committing resources.
By making revenue scenarios easy to model, Spectrio helps retailers see whether their stores are, in fact, hidden goldmines and empowers them to turn digital touchpoints into measurable growth opportunities.