Company continues to lead the way with the latest in-store technology solutions

Tampa, Fla. – October 16, 2018

Spectrio announced today that it has added WiFi Marketing to its suite of in-store marketing solutions powered by content and technology.

The SpectrioCONNECT WiFi Marketing solution enables businesses to leverage the technology they already have on-site to offer guest WiFi for their customers, capture customer information and market to customers while in their location, after they leave, and when they return. In addition, businesses are able to measure results and return on investment with included reporting and analytics tools.

“Delivering the right message to the right customer at the right time allows businesses to personalize the in-store experience,” said Brian Harris, Spectrio VP of Marketing. “With SpectrioCONNECT, businesses can communicate in ways that are relevant to the customer’s immediate mindset, while educating them about relevant products and services and enticing them with offers along the way.”

Using SpectrioCONNECT, businesses can also identify store traffic patterns and dwell time, create custom branded splash pages, send real-time text or email offers, and connect to customers via social media.

“We understand the importance of innovating and evolving to continue to provide value for the now 89,000 unique locations we service,” said Dax Brady-Sheehan, CEO of Spectrio. “Introducing new technologies like WiFi Marketing keeps Spectrio on the leading edge of in-store marketing technology, ultimately benefiting our clients.”

Spectrio serves clients from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences with content and technology. Spectrio’s in-store marketing technologies include WiFi Marketing, Digital Signage, In-Store Music and Marketing, and On-Hold Marketing – all designed to drive consumer behavior.

About Spectrio

Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio’s four major technology solutions include: Digital Signage, In-Store Music and Marketing, On-Hold Marketing and WiFi Marketing. Spectrio serves more than 89,000 locations, ranging from individually owned businesses to Fortune 500 companies.

Media Contact:
Megan Colby, Communications Director
800.584.4653 x6313