Deal propels Spectrio’s upward growth trend, expands in-store marketing customer base
Tampa, Fla. – April 24, 2019 –
Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has merged with Commercials On Hold, a division of Transmedia Advertising, based in Macon, Ga. The merger will increase Spectrio’s in-store marketing footprint throughout North America and further solidify the Company’s position as a leader in the customer engagement space.
Commercials On Hold was founded in 1982 by Allen Gaughf. As one of the first companies in the U.S. to market the concept of music and messages on hold, Commercials On Hold has kept pace with changing technology in the telecom industry by adding digital delivery options, developing an online production studio, and partnering with VoIP providers.
Spectrio’s current clients receive turnkey equipment, installation, programming, and creative content development as well as the ability to customize timing, format, and marketing messages to help drive customer behavior. With the merger, Commercials On Hold clients will have access to a wider variety of content and production options, plus a comprehensive suite of in-store marketing solutions – such as Digital Signage, Overhead Music and Messaging, WiFi Marketing, and Scent Marketing – through one provider.
“Over the years, both Spectrio and Commercials On Hold have been dedicated to helping clients enhance their customer engagement and ultimately grow their businesses,” said Ron Merritt, Spectrio Chief Revenue Officer. “This acquisition complements our suite of location-based marketing solutions and allows us to create even more engaging moments with Spectrio content and technology.”
Spectrio serves clients from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences with content and technology. Spectrio’s in-store marketing technologies include On-Hold Marketing, Digital Signage, Wi-Fi Marketing, In-Store Music and Messaging, and Scent Marketing – all designed to drive consumer behavior.
About Spectrio
Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio’s four major technology solutions include: Digital Signage, In-Store Music and Marketing, On-Hold Marketing, WiFi Marketing and Scent Marketing. Spectrio serves more than 89,000 locations, ranging from individually owned businesses to Fortune 500 companies. For more information, visit www.Spectrio.com.