The addition comes as the Company accelerates technological innovation and grows its engineering teams

Tampa, Fla. – June 11, 2020

Spectrio, one of the nation’s leading providers of customer engagement solutions, announced the appointment of Daniel Babb as Senior Vice President of Technology of the Tampa-based company that serves more than 100,000 customer locations nationwide. With a background that includes digital marketing and technology leadership and strategic organizational growth, Babb plans to leverage his expertise as he oversees Spectrio’s internal systems, infrastructure, and customer-facing products and technology. 

Before joining Spectrio, Babb was Chief Operating Officer at Advice Local, an award-winning local presence management company located in Dallas-Fort Worth. In his role, Babb was responsible for establishing functional areas, departmental objectives, and driving accountability, quality, and performance for the company, which serves more than 250,000 customers. Prior to his tenure at Advice Local, Babb was Vice President of Technology at TEGNA. 

“Daniel’s diverse background in leading and growing large scale technology teams, integrating acquisitions, and building SaaS products will bring a unique context to Spectrio’s technology department,” said Dax Brady-Sheehan, Spectrio CEO. “As we continue to grow our technology and software engineering teams, we are excited to have Daniel’s knowledge and experience guiding us along the way.”  

Spectrio continues to build upon its technological capabilities as Babb comes aboard. Throughout the first half of 2020, Spectrio completed integrations with major brands, development of a new mobile application, and the release of SpectrioCloud, an online account and content management portal. The company also became the first digital signage and interactive kiosk provider to engage in an integration with Shutterstock, which allows Spectrio’s clients to access more than a half-million stock images for use on their digital signage or interactive kiosks. 

Babb leads a Spectrio team that recently responded to a critical communication need during the COVID-19 pandemic. The team completed the rapid development of its new SHARE mobile application which integrates with its digital signage solution, helping residents in senior living communities engage and connect with their families and their communities while face-to-face interaction is limited.

“I am excited to be joining a company that is committed to improving the customer experience using unique technology and content,” said Daniel Babb, Spectrio SVP of Technology. “I look forward to continuing along that path to further evolve Spectrio’s solutions to meet client needs and develop integrations that help clients communicate with their customers.”

About Spectrio

Spectrio is one of the nation’s leading customer engagement technology providers. Known for cultivating unique brand experiences powered by professionally-produced content and marketing technology, Spectrio’s solutions create a holistic customer journey with Digital Signage, Interactive Kiosks, Wi-Fi Marketing, In-Store Music and Messaging, On-Hold Marketing, and Scent Marketing. Spectrio serves more than 100,000 client locations, ranging from individually-owned businesses to Fortune 500 companies. For more information, visit