Marketing

Point-of-purchase (POP) advertising is in-store advertising that catches the attention of shoppers while they’re in an establishment. This type of advertising is typically found on printed signage like banners, shelf call-outs, and endcap displays. However, recent technological developments have opened up the options to a much wider range of POP advertising opportunities. Check out these…

Digital signage is the future of retail technology! Digital signage not only helps you stand out from the competition, but it can also decrease your costs for printed materials throughout your establishment. Just imagine the possibilities: -suggest interesting combinations or add-on options -demonstrate a product or service -showcase new or seasonal products -share your company’s…

I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do. -Edward Everett Hale This quote perfectly sums up the principles of great customer service, and it’s something we strive for here at Spectrio.…

You’ve told your callers that you appreciate their patience for holding, but have you really thanked them? A great way to show your appreciation for their patience while on hold is to reward them with a free gift. There’s several ways you can approach this, and best of all, the following methods will help you…

According to a recent report from SocialMediaExaminer.com, 90% of marketers said that social media was important to their business. It’s likely that your company already has a Facebook and Twitter presence, but are you effectively completing the social media puzzle? Here are 5 tips to help you make the most of the social scene! 1.…

At Spectrio, we understand that customer service can make or break a business. That’s why we’ve made it our primary focus! As Customer Service Week comes to a close, we would like to thank our fantastic Client Care team members for their commitment to 100% AWESOME service. We appreciate everything they do for both our…