Digital Signage
Interactive Kiosks
On-Hold Messaging
On-Premise Messaging
WiFi Marketing
Scent Marketing
As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…
These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…
Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose them. That’s why all brands must re-engage customers to make sure they come back again. An engaged customer is more likely to be a loyal one, after all. Let’s take look at why…
Digital signage can be found in businesses of every size across numerous industries. From regional hospitals to Mom-and-Pop restaurants, many businesses are leveraging this modern marketing tool to keep their customers engaged. In our new whitepaper, Dynamic Digital Signage: The Guide, we explore what digital signage is and how it can modernize your business. What…
Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…
Whether your business is a healthcare practice, auto shop, retail store, or hotel, it can greatly benefit from collecting and sharing customer reviews and testimonials. Customer Reviews Are Key Multiple studies and surveys have shown the power of customer reviews. Data shows that almost all potential new patients, clients, and shoppers use reviews as a…
Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…
People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. Whether you’re aware of it or…
If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…
March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…
In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t…
If you put four or five pieces of your brand’s marketing materials in front of yourself, what would you see? Would you see a clear, consistent theme and message that blends together and feels like multiple pieces of one whole? Or would you see a hodgepodge of confusing and inconsistent imagery, color schemes, and tones…
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