Marketing

Eek! Halloween is almost here. As one of the top 5 most popular holidays in the United States, there’s no shortage of spooky events, movies, and music that crop up during the month of October. One of the most iconic things associated with Halloween is costume parties. For both the young and young at heart,…

Now more than ever, banks and other financial institutions are having to try harder and harder to become and, perhaps more importantly, stay relevant in the minds of their customers. And it’s not just about giving customers a bank they can rely on for the long term. Customer loyalty is, in fact, critical to maintaining a…

The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…

Are you caught up in a myth that solely focusing on product or service quality will reap results? Undoubtedly, quality offerings lead to an increased customer base. But what about the image you create in someone’s mind who has no clue about your actual value?  Your first-time website visitors are curious to explore what you can…

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose them. That’s why all brands must re-engage customers to make sure they come back again. An engaged customer is more likely to be a loyal one, after all. Let’s take look at why…

Digital signage can be found in businesses of every size across numerous industries. From regional hospitals to Mom-and-Pop restaurants, many businesses are leveraging this modern marketing tool to keep their customers engaged.  In our new whitepaper, Dynamic Digital Signage: The Guide, we explore what digital signage is and how it can modernize your business.  What…

Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…