Digital Signage
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On-Hold Messaging
On-Premise Messaging
WiFi Marketing
Scent Marketing
March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…
In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t…
If you put four or five pieces of your brand’s marketing materials in front of yourself, what would you see? Would you see a clear, consistent theme and message that blends together and feels like multiple pieces of one whole? Or would you see a hodgepodge of confusing and inconsistent imagery, color schemes, and tones…
In our hyperconnected, media-filled world, there are dozens of ways to connect with and engage audiences. Here are 51 ways to use in-person and online marketing channels to get noticed by new and old customers and clients. Share this Image On Your Site <p><strong>Please include attribution to blogs.spectrio.com with this graphic.</strong><br /><br /><a href=’http://spectrio.com/marketing/the-51-most-effective-marketing-channels-for-the-year/’><img…
Loyal fans and brand advocates are extremely valuable to a business. Research has found that existing customers are 50% more likely to try new products and spend 31% more, on average, compared to new customers. These valuable customers spend more. They rave about their experience to friends and on social media. They even choose their…
Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose that customer. That’s why all brand must re-engage customers to make sure they come back again. The rest of this post will look at why customer re-engagement is so important and offer steps…
Today, local businesses need to compete with online sellers like Amazon and even home entrepreneurs who list their products on Etsy. As many businesses continue to adapt to changing safety regulations, owners need to focus on continuing to provide a quality experience for their customers while also communicating changes and updates in real-time. Check out…
When you have a brick-and-mortar business, you have a storefront to take care of in-person and online. While most of your business may take place in your store, your website is just as important to your brand as your physical location. Your business website: Helps people get details about your business like checking your hours,…
Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video. Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…
Online marketing for a multi-location business has its pros and cons. The pros are that you have a budget you can use to market all of your locations at once. But, the cons are that you have to find a way to also market each location individually. The challenges of online multi-location marketing and franchise…
In the world of search engine optimization, paid ads, and social media content, it can be tempting to overlook more traditional forms of marketing. However, many of these marketing tactics are going strong and are even more valuable in the internet era. One of them is public relations. Public relations (PR) is a century-old marketing…
The holidays are a time for showing the people that you care about them — and that includes your customers. Customer holiday gifts are a great way to thank loyal clients and shoppers for their business — while giving them an incentive to keep doing business with you. As we are now officially in the…
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