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One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing messages that resonate with them. To gain that insight, it helps if you can track and monitor customer habits and behaviors. This…
On-premise shoppers are among the most highly engaged prospects a brand can have. They’ve already chosen your business over your competition and shown that they are interested in doing business with you. While they are in your store and focused on what they need, it’s your job to make sure this brand engagement continues. You…
According to Moore’s Law, the speed and capabilities of technology are expected to double every two years. As technology becomes faster and performs better, it becomes more accessible to the general public. Look at the evolution of the personal computer. When it first debuted, these computers were only found on college campuses and took up…
If you’re thinking about bringing the technology of digital signage to your business or organization but still haven’t pulled the trigger, what’s holding you back? Most likely, it’s a combination of misconceptions about digital signage. Did you know that digital sigange works to grow your customer base, improve staff communication, reinforce brand recognition, drive sales,…
Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video. Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…
A huge part of digital signage content design is its functionality. Does it communicate a coherent message to your viewers? With this in mind, the text of your message becomes extremely important. Typography can make or break your design. If no one can read your messages, what’s the point of displaying them in the first…
The holiday season is almost upon us! There’s no time like the present to start planning your holiday marketing ideas. To help your business craft an ideal marketing plan, we put together this list of ideas that can bring in more customers, increase your sales, and spread some holiday joy. 18 Holiday Marketing Ideas Pick…
The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season often referred to as “the most wonderful time of the year,” make sure your business leverages its social media during the holidays to make customers merry and bright. Use the holidays as an opportunity…
Eek! Halloween is almost here. As one of the top 5 most popular holidays in the United States, there’s no shortage of spooky events, movies, and music that crop up during the month of October. One of the most iconic things associated with Halloween is costume parties. For both the young and young at heart,…
Now more than ever, banks and other financial institutions are having to try harder and harder to become and, perhaps more importantly, stay relevant in the minds of their customers. And it’s not just about giving customers a bank they can rely on for the long term. Customer loyalty is, in fact, critical to maintaining a…
The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…
Are you caught up in a myth that solely focusing on product or service quality will reap results? Undoubtedly, quality offerings lead to an increased customer base. But what about the image you create in someone’s mind who has no clue about your actual value? Your first-time website visitors are curious to explore what you can…
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