Think about this for a second – hundreds, if not thousands, of potential customers walk past your store on a given day. Every time a passerby walks past your retail store, it is an opportunity to showcase your store in the best possible light.
Why not maximize this opportunity?
Suppose your goal is to provide customers with an interactive, memorable experience. In this case, eye-catching digital signage is a game changer! Visual merchandising draws window shoppers inside, increases profitability and reduces marketing and promotional costs.
Digital signage allows retailers to provide a seamless experience throughout a potential customer’s journey during all touchpoints. Here are four ways to use digital signage in your retail store to give you a competitive edge in the retail space.
Promote Impulse Purchases
Like most retail store owners, you’re looking for merchandising tricks to increase sales. So how does retail digital signage accomplish this?
One way is by encouraging impulse purchases. Studies show that 19% of consumers made impulse purchases after seeing digital ads.
In other words, digital signage does more than bring in customers. It’s also an efficient way to increase revenue.
Why is this?
Simple. Shoppers are more likely to make an “impulse” purchasing decision when presented with visually exciting and relevant information at the point of purchase.
This is great news for retailers. Lets say, for example, you cleverly place digital signage next to a popular skincare product. This alone can end up being the determining factor for customers to pull the plug and make a purchase!
By showcasing the product’s anti-aging, brightening, and hydrating formula, while also promising to smooth fine lines and wrinkles. Perhaps this advertisement was the perfect solution to your target customer’s problem. Boom, sale accomplished!
Improve Social Proof
In today’s media-dominated world, chances are the majority of your target audience is on social media. So, we might as well give them more of what they love!
Digital screens are a great way to extend positive word of mouth by displaying social media profiles.
Giving your customers a shared space to connect with you and your followers is a fantastic way to expand your online presence. Showcasing your brand’s social media in-store will help humanize your brand and connect your customers through a shared online space.
Once you start posting consistently and growing a following, your customers will surely begin sharing your content with friends and family and simultaneously boosting your social media presence. You can’t go wrong with that!
Increase Foot Traffic
The first 250 milliseconds determine whether a potential customer will enter or avoid your store. In other words, it is crucial to make every millisecond count!
Did you know that 76% of customers enter a store because of its signs? In today’s screen-obsessed society, shoppers naturally gravitate toward window-facing, dynamic displays with visually appealing images and videos.
In addition, now more than ever, people are drawn by video content. According to recent statistics 94% of respondents shared that watching a video has helped them make a purchase decision at least once. Of those, 72% were swayed by a product demonstration video.
What does this mean for your retail store?
Incorporating interactive video or images with digital signage is a powerful marketing tool to increase foot traffic.
Connect Shoppers with Your Brand
In-store digital signage presents a unique opportunity to encourage customers to connect with your brand, products, and more. Using screens is a great way to share your brand story and foster an emotional connection with your customers.
According to a survey, in the United States,46% of consumers say they would pay more to purchase from brands they can trust.
Digital signage screens can also play a vital role in educating in-store visitors about your brand. This facilitates communication and trust from your customers when considering a purchase from your store.
Ready to get started?
Are you interested in learning more about digital signage in your retail store? Whether you need more information or aren’t sure which digital signage solutions are right for you, Spectrio is here to help!
Book a demo today to discover how we can help you reach your business goals.