Retail

Retailers today are sitting on untapped value within their existing digital signage networks. Spectrio’s RMN Gateway helps unlock that value by connecting in-store screens to a vast network of advertisers and automating how digital ads are bought, sold, and delivered in real-time.  The result? New revenue streams, increased advertising efficiency, and more personalized in-store experiences—all…

Think about this for a second – hundreds, if not thousands, of potential customers walk past your store on a given day. Every time a passerby walks past your retail store, it is an opportunity to showcase your store in the best possible light.  Why not maximize this opportunity? Suppose your goal is to provide…

One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing messages that resonate with them. To gain that insight, it helps if you can track and monitor customer habits and behaviors. This…

While it can be difficult to identify the best background music for shopping, it’s easy to pick out which music is the worst. This music is annoying, loud, and so hard to listen to it sends shoppers right back out the door. Overhead music plays an important role in keeping shoppers in a store. When…

The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…