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Retail

Digital Signage • July 28, 2022

The Ultimate Guide to Utilizing Digital Signage in Your Retail Store

Think about this for a second – hundreds, if not thousands, of potential customers walk past your store on a given day. Every time a passerby walks past your retail store, it is an opportunity to showcase your store in the best possible light.  Why not maximize this opportunity? Suppose your goal is to provide…

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Marketing • April 15, 2022

6 Customer Habits and Behaviors You Can Track In Your Store

One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing messages that resonate with them. To gain that insight, it helps if you can track and monitor customer habits and behaviors. This…

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In-store Marketing Customer Experience • November 1, 2021

7 Tips for Selecting the Best Background Music for Your Business

While it can be difficult to identify the best background music for shopping, it’s easy to pick out which music is the worst. This music is annoying, loud, and so hard to listen to it sends shoppers right back out the door. Overhead music plays an important role in keeping shoppers in a store. When…

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In-store Marketing Customer Experience • October 19, 2021

7 Customer Touchpoints You Need to Improve Today

The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…

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In-store Marketing Customer Experience • September 20, 2021

Improve Your Customer Journey with Touchpoint Mapping

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

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Digital Signage • September 16, 2021

The Future of the Shopping Mall Experience: Digital Signage, Interactive Kiosks, and More

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

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Marketing • September 9, 2021

20 Benefits of Social Media Marketing for Your Business Growth

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

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In-store Marketing Customer Experience • September 8, 2021

5 Ways to Make the Most of Your Business’s Labor Day Discounts

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

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Marketing • August 13, 2021

7 Ways Overhead Music Affects the Shopping Experience

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. Whether you’re aware of it or…

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Marketing • March 29, 2021

Spectrio Celebrates National Mom & Pop Business Owners Day

March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…

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Overhead Music • January 22, 2020

A Step-by-Step for Creating Your  Sound

Playing music in your business can positively influence customer behavior. You can bring more people in, make them stay longer, and even convince them to buy more with the music that you play. However, curating a playlist doesn’t always come naturally. Follow these six steps to create amazing playlists that your customers will love. 1.…

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Marketing • October 15, 2019

7 Simple Ways to Launch Seasonal Marketing Strategies In Your Store

Seasonal marketing strategies give you an opportunity to leverage holidays and changing weather and months to promote your business. You can use the changing seasons to find inspiration for new in-store decorations, promotions, and even products and services. But, seasonal changes can be expensive and time-consuming. Making adjustments to your store layout, updating promotions, and…

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