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Spectrio Cares • November 26, 2014

Spectrio’s Thanksgiving “Top 13” List

Before we sat down for our big holiday feast this Thanksgiving, we continued our annual tradition of asking Spectrio employees what they were most grateful for this year. Here are the top responses: 1. “I’m most thankful for Love. It’s kinda the best thing ever.” 2. Good health 3. A job and great coworkers. “The…

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lady looking at phone upset
Marketing • November 24, 2014

6 Tips for Handling Negative Feedback on Social Media

The good part about social media? It gives your brand exposure online. The bad part? Everyone has a visible voice. If your business is on social media, chances are you’ll have to deal with negative feedback from customers. No business is bulletproof, and you’re expected to go the extra mile to keep customers happy. So…

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four people leaning on a car
Team • November 21, 2014

Sustainability HQ: Smog and Loathing in Los Angeles

I didn’t need a car for the 4 years I lived in Berkeley, so moved to LA without one. Oops. I thought that public transit and my legs would be viable options on the west side. Nope. Dependent on my roommate and Enplug teammate, whom I am eternally grateful for, I was transported around for…

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Voice of Choice • November 20, 2014

Spectrio Voice of Choice: Beverly Farmer

by Robyn Larson, Spectrio Creative Consultant Spectrio’s December Voice of Choice, Beverly Farmer, hasn’t forgotten when she first got bit by the voice over artist bug….volunteering to recite the Gettysburg Address in 5th grade and then narrating the entire production for Oliver in 6th grade. “I was hooked!” Beverly’s love of both entertaining and informing…

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On-Hold Messaging • November 13, 2014

Q&A: I need on-hold messages for my HVAC company. What do I write?

By Candice Hynoski-Ouazzi, Spectrio Creative Consultant Well, it depends upon the season, location and the area your company serves. Obviously, no one wants a heater break down during a snow storm or on a bitter cold night or a busted air conditioner during a sweltering heat wave. Therefore, it’s important to inform customers to make…

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Uncategorized •

Announcing the LifeShare Family App

We are pleased to announce LifeShare Family, our new mobile app designed specifically for families who want an easier way to communicate with their aging loved ones and stay up to date with everything happening in their senior living community! Used in conjunction with the in-room LifeShare product on their loved one’s television, family members can…

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Spectrio Cares • November 6, 2014

Spectrio Cares! Share the Bounty Food Drive

According to Feeding America, 49.1 million Americans were living in food insecure households last year. While that number is slightly less than previous years, that’s still a lot of people who are unsure how or when they will get their next meal. Spectrio cares about our communities and we want to do everything we can…

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three displays on walls
Automotive Marketing • October 31, 2014

Digital Signage Case Study: Culver City Toyota

The Business Culver City Toyota, one of the fastest growing car dealerships in Los Angeles, has always been a community-focused business. They strive to provide their growing customer base with the best sales and service experience through honesty and reliability. By putting customers front and center, their reputation for great customer service helped them develop…

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group watching large screen outdoors
Marketing • October 22, 2014

Live Social Media Walls for Events: How-to Engage Attendees

Social media is an essential part of any conference, charity, wedding or commercial event’s marketing campaign. Planners are using Twitter, Facebook, Instagram and more to drive awareness and get more guests through the door come showtime. But what about during the event? Social media has become just as important of a live event as the…

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Team • October 17, 2014

Enplug Takes First Place at Silicon Valley Business App Awards

Although we are not usually ones to boast, we have some exciting news to share! We are proud to announce that Enplug took home Best Social App at the 2014 Silicon Valley Business App (SVBA) Awards sponsored by Regalix. “The Silicon Valley Business App Awards (SVBA) are designed to showcase and reward the greatest achievements…

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Voice of Choice • October 16, 2014

Spectrio Voice of Choice: Art Tiller

by Beth Tenney, Spectrio Creative Consultant The voice of C-SPAN. Years of experience. A friendly and laid back conversational style. Authoritative. Corporate. When you have Art Tiller voice your next audio project, you’ll immediately hear the classic image that Art Tiller can provide to your company. From Radio Broadcasting to Voicing Here at Spectrio, we…

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Product • October 10, 2014

New Enplug Digital Signage Features: Color Themes & App Configuration

We’ve been working hard to bring you the next batch of great features to go along with our most recent app release. Our latest updates make the app management experience more customizable and easy to use. We’re excited to unveil two major new features that are available now for every Enplug display. Custom Color Themes…

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On-Hold Messaging • October 9, 2014

Q&A: How do I write on-hold messages for a food distributor?

Writing on hold messages for a food distributor is easier – and more fun – than it sounds! Just as your customers are creative with the food they purchase from you, writing copy about food can be playful and imaginative, and filled with descriptions that will really get mouths watering. But as with any marketing,…

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Company News • October 3, 2014

OK Tire selects 10 Foot Wave as Exclusive Digital Signage Provider

CHARLOTTE, NC – October 3, 2014 – OK Tire, one of Canada’s largest marketers of tires and repair services for the automotive replacement market has selected 10 Foot Wave’s digital signage solutions for their more than 300 independently owned and operated franchise stores located throughout Canada.   About Spectrio Spectrio is one of the nation’s leading…

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Marketing • October 2, 2014

3 easy marketing ideas for a limo or taxi cab company

Whether you operate a fleet of hundreds, or you own a small-town limo service, there are lots of ways to get business. But if all you do is place yellow pages and internet ads, you’re missing out on some low-hanging fruit! Here are three easy marketing ideas for a limo or taxi cab company: 1.…

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Uncategorized • September 30, 2014

Social Isolation? I don’t even know what that means.

“Your mother is experiencing Social Isolation,” said the health care professional at Mom’s assisted living facility. I had no idea what that really meant, but it certainly didn’t sound good. She continued, “Social Isolation is when an individual lacks a sense of belonging socially, lacks engagement with others, and has minimal contact with others”. How…

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Healthcare Marketing • September 25, 2014

How to Collect Useful Feedback on Patient Satisfaction

The first step to improving patient satisfaction is to find out what your patients are thinking. Sounds like you could use a crystal ball, but here’s an easier idea…just ask them! You could survey your patients using standard paper forms or cards. However, regardless of whether you give them out at the visit or you…

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Voice of Choice • September 18, 2014

Spectrio Voice of Choice: Kim Barnes

By Coleen Cook, Spectrio Creative Consultant In a casual, off-mike conversation with Kim Barnes, you’ll detect just a twinge of Texas accent in this Spectrio voice talent’s velvet edged, sunny sounding delivery. But on camera or in front of the mic, the Texas drawl disappears and it’s all business. Voicing both on and off camera…

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Digital Signage • September 12, 2014

Introducing Weather, News, & Pinterest Apps for Enplug Digital Signage

The Enplug App Market just got bigger. Much bigger. Today, we are excited to announce the release of a whole new batch of free apps in the Enplug App Market, compatible with any Enplug display. You now have even more ways to engage with your customers through Enplug’s Plug and Play device. The new apps…

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