Company News

Too often, enterprises approach digital signage as a technology project. Hardware is selected, screens are installed, and content begins to play. The deployment box gets checked — and then, progress slows. The network is live, but the impact is unclear. The story behind the screens hasn’t been defined, and the results aren’t measurable. This is…

Industry Veteran Brings Over $3B in Indirect Revenue Leadership and Proven Record of Building High-Performance, Partner-Driven Organizations Tampa, FL– November 5, 2025 – Spectrio, a leader in dynamic digital solutions that empower human engagement through content, innovation, and insights, announced the appointment of Peter Richardson as Vice President of Sales. Richardson brings extensive experience building…

Oct 15, 2025, TAMPA FL, Spectrio, a premier provider of digital signage solutions for enterprise environments,  today announced a strategic partnership with Screenverse, a leading programmatic digital out-of-home (DOOH) monetization partner. This collaboration further enhances Spectrio’s existing monetization capabilities within its extensive ecosystem of network partners, while marking a pivotal entry for Screenverse into the…

The right digital signage system can reshape how your business communicates, engages, and grows. With so many options on the table—cloud-based, on-premises, or hybrid—many organizations are searching for digital signage solutions that are flexible, scalable, and secure enough to manage content and influence customer experiences.  However, picking between cloud-based, on-premises, and hybrid digital signage models…

Advertising has moved far beyond paper posters and painted billboards. Today, screens line busy streets, airports, shopping centers, and stadiums—delivering messages that shift with the rhythm of daily life. Digital-Out-of-Home (DOOH) advertising has quickly changed how brands show up in public spaces. Businesses now use interactive screens, dynamic billboards, and smart kiosks to engage audiences…

Every business with a physical presence has one powerful asset that’s often underestimated. It isn’t extra staff or more shelf space. It’s the store itself. Every square foot represents an opportunity to communicate with shoppers, influence purchasing decisions, and shape your brand’s identity. In-store advertising turns that space into a marketing engine using displays, messages,…

Artificial intelligence is everywhere in retail, predicting behavior, tailoring offers, and boosting customer satisfaction. Nearly 90% of retailers report improvements in shopper experience thanks to AI. But when it comes to AI retail revenue, satisfaction doesn’t always translate into sales. In his recent article for Unite.AI, Spectrio’s Chief Innovation Officer, Ron Levac, examines why AI,…

Retail Media Networks are reshaping the in-store experience, offering retailers new ways to unlock ad revenue at the point of decision. To make smarter choices, Spectrio created the RMN Revenue Estimator, a tool that helps retailers measure potential and see whether their stores hold untapped potential before investing. With clear inputs and adjustable scenarios, the…

Artificial intelligence isn’t just a back-office tool anymore; it’s reshaping how employees experience their workplace. In her recent article for HR.com, Spectrio’s VP of People Operations, Lisa Vulaj, explores how AI in HR is driving the next wave of employee engagement and creating more human-centered offices. Lisa highlights three ways AI office engagement is transforming…

Originally shared on Forbes Research shows that while some brands allocate nearly half of their budgets to advertising through retail media networks, as many as one-third of marketers find it difficult to demonstrate a strong return on investment (ROI) from their campaigns. Without a successful strategy, retailers risk overwhelming and desensitizing customers with ads. This…

Tampa Bay, FL – Spectrio is thrilled to announce that Christian Armstrong has been promoted to the role of Vice President of Product Management, effective July 23rd. A long-time product leader with deep industry knowledge and a track record of driving innovation, Christian brings a unique blend of technical insight, strategic thinking, and customer empathy…

San Antonio, TX – Spectrio’s cutting-edge content management and dynamic digital design transformed the Alamodome just in time for the NCAA Men’s Final Four – one of the largest sporting events of the year, drawing over 70,000 passionate fans. To match the scale and energy of the tournament, the venue deployed 178 digital screens throughout…