Honors highlight the Company’s dedication to creating engaging brand experiences for its clients
Tampa, Fla. – September 18, 2019 –
Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it was the recipient of two Marketing & Creative Excellence (MARCE) awards at the 2019 Experience Marketing Association (EMA) Conference, held in Atlanta, Ga. The awards received were for Best Branding and Best in Show, spotlighting Spectrio’s commitment to creative excellence in marketing.
“As a marketing partner, our job is to understand our client’s voice and brand inside and out so we can create on-point, engaging and memorable experiences for their customers,” said Brian Harris, VP of Marketing at Spectrio. “These awards from the Experience Marketing Association highlight our commitment to our clients and our dedication to helping them build their brands.”
The MARCE Awards is the only competition that encourages and rewards creative and marketing excellence in On-Hold Messaging productions exclusively. Winners are chosen by a panel of three professionals from the audio, creative, and/or marketing fields.
The Best Branding award is given for an on-hold production that effectively creates a sense of who the client is and why they are different, as well as defines the kind of experience consumers can expect. The Best in Show award is for the on-hold production that best represents the on-hold marketing industry as a whole and possesses elements including high-quality written copy, creative presentation by the voice talent, and technical expertise in recording, editing, and sound mixing.
Both awards were for a production created by the Spectrio team on behalf of the Minnesota Zoo, entitled “Connecting People, Animals, and the Natural World.”
Spectrio has previously received two EMA honors, including the Most Entertaining award in 2018 for its work for Jenkins Insurance Agency, and a Silver Award in 2015 for its production for Happy Chef.
Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio’s major technology solutions include Digital Signage, Interactive Kiosks, Wi-Fi Marketing, In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing. For more information, visit www.Spectrio.com.