Merger adds proprietary content and device management platform to the Company’s suite of marketing technology solutions
Tampa, Fla. – December 13, 2018 –
Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has merged with Louisville-based Codigo, a leader in retail media solutions, digital signage, and kiosk technology. The merger expands Spectrio’s footprint in the financial services industry, and adds proprietary user-friendly cloud-based software for content design and management.
“Over the years, Spectrio has focused on client growth in automotive, healthcare, hospitality, veterinary, and retail verticals. We are excited to add a fresh focus on the financial industry,” said Ron Merritt, CRO of Spectrio. “With many brick and mortar financial service institutions beginning to revamp and rebuild their in-store experiences, Spectrio has an exceptional opportunity to help them increase engagement and loyalty by connecting with their customers in meaningful and memorable ways.”
Spectrio’s current clients receive turnkey equipment, installation, programming, and creative content development as well as the ability to customize timing, format, and marketing messages to help drive customer behavior. With the merger, Codigo clients will benefit from the use of Spectrio’s comprehensive in-store marketing technologies as well as additional in-house production, creative, and technical support staff.
“Our clients have been asking for a platform that offers more creative control and quicker turnaround for their marketing content,” said Dax Brady-Sheehan, CEO of Spectrio. “Adding Codigo’s proprietary cloud-based software to Spectrio’s suite of marketing technologies addresses these requests, while including a layer of user-friendly design that makes changing content simple and convenient for our clients.”
Spectrio serves clients from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences with content and technology. Spectrio’s in-store marketing technologies include Digital Signage, Wi-Fi Marketing, as well as In-Store Music and Marketing, and On-Hold Marketing – all designed to drive consumer behavior.
About Spectrio
Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio’s four major technology solutions include: Digital Signage, In-Store Music and Marketing, On-Hold Marketing and WiFi Marketing. Spectrio serves more than 89,000 locations, ranging from individually owned businesses to Fortune 500 companies. For more information, visit www.Spectrio.com.
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