Healthcare Marketing

At the core of great healthcare facilities and hospitals are outstanding communication systems. In practices that run smoothly and offer excellent patient care, the staff is in sync with each other. They have the information they need about each patient, can easily share that information with other team members, and use it to quickly, skillfully,…

In order for a healthcare office to thrive, patients have to trust their practitioners, and practitioners have to do their best work. Without this agreements, patients will question their healthcare recommendations and leave to work with other institutions. If your practitioners are unhappy to the point where it’s affecting patient care, then they’re more likely…

Recently, healthcare practitioners have started using their waiting rooms to connect with patients and create a more positive experience for them. They offer water, tea, and coffee, while entertaining patients with games for kids and video content for adults. Instead of treating the lobby like an empty space, they approach it as an opportunity to…

As a healthcare provider or office manager, it can be difficult to keep up with the latest marketing and communication trends. New and improved technologies seem to come out daily. So to make your life a little easier, we’ve put together this guide so you can quickly get to know one of the hottest tools…

We compiled a list of the best digital platforms and blogs offering expert advice and marketing opportunities for managers in the dental and healthcare industry. Each resource offers support with day-to-day tasks, office management, or marketing goals. (Did we miss something on the list? Let us know in the comments below.) 1. The Healthcare Success…

A well-composed automated attendant can help facilitate a call flow for a pediatric office. To determine whether an auto attendant might be beneficial for your office, just take an hour or two to sit and listen to the people that answer incoming calls. If they are constantly saying, “Let me transfer you to…,” you need…

No one likes sitting uncomfortably in a room waiting for your name to be called. It’s boring. It’s annoying. It feels like a big waste of time, and just about everyone agrees on that. According to a report by Software Advice, 97% of patients are frustrated by long wait times at a doctor’s office. Almost…

Video is one of the most powerful mediums for capturing and holding attention. It is also one of the most versatile. Video works effectively as a communication and a marketing tool and can be distributed across multiple platforms in both digital and physical locations. Watch the video below to see examples of different types of…

In recent years, patients have begun to take a more active role in their healthcare experience. As a result, more patients than ever feel confident in seeking alternative care when they are unsatisfied with their provider.   For your practice to be successful, you need to embrace this growing consumerism trend in healthcare. As you…

In most medical facilities, music isn’t a top priority. It’s simply used as overhead or background music that fills in the silence. But researchers are finding that music for hospitals is way more powerful than most of us realize.  According to Harvard Health Publications, there is a growing body of research that shows music can actually…

Researchers in Florida found that avoiding patient dissatisfaction isn’t as difficult or as complex as it can seem. In their study, “Improving Wait Times and Patient Satisfaction in Primary Care,” researchers determined that there are just a few things that truly annoy and irritate patients. Nearly 50% of all fair and poorly-rated patient experiences in the…

In almost every dentist’s office, you’ll find waiting rooms TVs. Television screens are frequently placed in areas where patients sit before their appointments.  But even though these screens may look similar in each office, some of them perform very different functions than others. Some dental waiting room TVs are positioned to do more than air…