The real estate market is fiercely competitive, which means real estate brands need to bring their A-game when it comes to promoting their services.
If you’re an agent or another part of a realty business, how do you reach the right audience? It’s tricky, especially when so many people are vying for the same audience’s attention. Check out the following real estate marketing ideas to help you make a name for your brand and attract clients:
Leverage Images and Video Walk-Throughs
Would you buy a property blindly? Probably not. You want to experience a space visually and assess its features, style, and functionality. Most people attend open-houses or request tours before purchasing, but there is another step leading up to this one: the online walk-through.
Images and videos are essential to buyers while they browse homes and buildings. Real estate brands need to make sure that their agents take comprehensive, detailed pictures of every property they are tasked with selling. Better yet, real estate video marketing allows shoppers to feel like they are actually exploring a space, and gives them a better idea if they want to attend an in-person tour or open house.
Have a Professional Website
Homes and commercial spaces are major purchases. Not only are they among the most expensive most people make in their lifetimes, but they are also some of the most significant. Naturally, buyers are wary about trusting amateurs or people they deem to be unprofessional.
Set up a sleek, professional-looking website to boost your brand’s authority. If you are an agent, talk about your experience and enthusiasm for selling properties. If you’re a business with multiple agents under your brand, let consumers know that you work with competent and qualified realtors that they can feel safe about trusting. Your website will likely be a buyer’s first experience with you, so it’s crucial to make a good impression.
Execute a Social Media Strategy
We live in a digital world. Print advertisements only get you so far, and they often limit you to a specific area. When people want to buy a house or space for their business, they don’t look at park benches anymore — they search “real estate agents near me” on the internet.
As such, it’s imperative for you to have an online presence with real estate social media marketing. Besides your website, you need to be on sites like Twitter, Instagram, Facebook, and LinkedIn. These platforms enable you to disseminate information more effectively than print advertising and demonstrate to buyers that you are an active and engaged member of your profession. Social media is also advantageous for sharing local listings and sales successes!
Create a Referral System
No amount of online or offline marketing is as effective as word-of-mouth marketing. This fact is not an excuse to neglect social media or other avenues, but it should be a motive to create a referral system. Don’t be afraid to offer your customers incentives to tell their friends about your business. For example, you could send a previous client a generous gift card if someone they referred decides to hire you.
Start Content Marketing for SEO
When people search for realtors, you shouldn’t rely on your website or social media profiles to put you in the top search results. Instead, it’s time to put energy into content marketing and SEO. When you write a blog post that contains relevant, often-searched keywords, you improve your chances of search engines like Google and Yahoo noticing your site and ranking it as a credible source.
Need ideas to write about? One of your goals should be to become a resource for people, even if they don’t do business with you. Write about the challenges of home buying, market trends, and facts homeowners should know.
Don’t Neglect Email Marketing
Email marketing can be an effective way to stay in touch with past clients — who will hopefully become returning customers — and potential customers who browsed your website but decided not to hire you yet. For example, you could write a weekly newsletter informing recipients about available properties in their area and refinancing opportunities.
Claim Your Google My Business Page
Another essential real estate marketing tool and a component of your SEO strategy should be your Google My Business page. Having a Google My Business profile boosts your search ranking, provides you with valuable insights into how your audience interacts with your brand, and allows you to appear in Google Maps searches. This way, when people search realtors in their area, they know exactly where your office is located.
Use Digital Signage in Your Office
Install TV screens with digital signage software in your office to showcase properties and project professionalism. If you use digital signage in your windows, clients will know before they even enter that you aren’t afraid to embrace new technology.
You can use your digital signage screens to advertise available properties, introduce individual agents and colleagues, and display testimonials. All of your online marketing efforts were to get people through the door; now that they are, digital signage can convince clients they made the right decision.
The competition is tough, but with a few creative marketing ideas for realtors, your brand can stand out and help more people on their property-buying journeys.