On-Hold Messaging

By Tiara Luten, Spectrio Creative Consultant Whether your customer books an appointment for a French manicure or a relaxing pedicure, one thing is certain – your customer deserves an amazing day at your nail salon! With Spectrio on-hold messaging, your clients can get informed about your services and experience your nail salon before they even…

By Candice Hynoski-Ouazzi, Spectrio Creative Consultant Well, it depends upon the season, location and the area your company serves. Obviously, no one wants a heater break down during a snow storm or on a bitter cold night or a busted air conditioner during a sweltering heat wave. Therefore, it’s important to inform customers to make…

Writing on hold messages for a food distributor is easier – and more fun – than it sounds! Just as your customers are creative with the food they purchase from you, writing copy about food can be playful and imaginative, and filled with descriptions that will really get mouths watering. But as with any marketing,…

Whether you operate a fleet of hundreds, or you own a small-town limo service, there are lots of ways to get business. But if all you do is place yellow pages and internet ads, you’re missing out on some low-hanging fruit! Here are three easy marketing ideas for a limo or taxi cab company: 1.…

by Coleen Cook, Spectrio Creative Consultant Effectively marketing your assisted living facility, means constantly using the latest tools to engage your target audience, right? With your marketing budget getting tighter, what new trendy gizmo should you employ next to attract new AL residents? Some professional marketers will implore you to focus your marketing efforts on…

We hear this question more often than one would expect! In addition to our large multi-location clients, we work with many small (and we do mean small!) companies that handle their business via store-bought office phones. This is a cost-effective solution for very small businesses that don’t need a fancy phone system. A couple of…

One of the most frequently asked questions we get from new clients is about turnaround time for custom on-hold productions. While our normal turnaround time is 4 to 5 business days from script approval, this can vary slightly depending on the season and how busy our studio is, as well as the audio delivery method.…

Writing a hold message for a realty office can be a bit of a challenge. There aren’t many businesses that specialize in both sides of a transaction, especially such a large scale financial agreement that affects the lives of multiple people and families. So what’s the most important thing to think about when writing your…

By Tiara Luten, Spectrio Creative Consultant   Breathe in. Breathe out. Relaxing, right? Well, that’s exactly how your customers should feel every time they purchase a service from your salon or spa. But what if your clients could experience your salon’s heavenly aura before they even stepped through the door? What if they could receive…

Loading audio onto your Spectrio USB message on hold equipment is simple! Here’s a quick “cheat sheet” Find hardware in phone closet and remove USB stick. Download new audio. Copy. Plug USB stick into your computer and Open to View Files. Delete old audio off USB stick, and Paste new audio. Safely remove drive from…

by Robert Anthony, Spectrio Creative Consultant “I WANT TO SELL YOU A CAR!!! WE’RE GOING CRAAAAAAZZZYY WITH OUR DEALS HERE!!! HURRY DOWN!!” The tradition of the hyperventilating, screaming, chain-smoking, ethically-challenged car salesman has, thankfully, given way to a more measured approach to this changing industry. The rise of no-haggle pricing and web media, as well…

While there are no “Official Spectrio Rules” we do have recommendations that work for a majority of our clients. Components of an On-hold Production The goal of each on-hold audio production should be to educate or entertain callers with words, while also giving them time to process the information they heard. Therefore, a good on-hold…