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In our extremely digital world of ever-changing technology, it can be easy to overlook tools that have been around for decades. While attempting to keep up with modern marketing strategies, creating websites, and updating social media profiles, many brands simply forget to pay attention to a less flashy, but extremely important element of their business…
The average person will stay on hold for around 3 and a half minutes before irritation begins to set in. The perception that your business considers their time to have little value increases with every second after. That is not the path to building loyal customers and brand advocates. What On-Hold Messaging Should They Hear? When a…
Your business’s brand is more than just visuals. Audio branding is another powerful way to get customers invested in who your business is and why they should invest their time–and money–into you. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were…
We already established what not to do when creating your on-hold customer experience in a previous blog post–now it’s time to take a look what you should do. When creating a good on-hold customer experience, intentionality is important. What you share with customers when they call your business has the ability to inform, engage, and even sell…
In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t…
If you have a busy veterinary practice, then your phone likely rings off the hook. While you try to get to each client in a timely manner, it is not always easy. However, you can make the hold process easier and more pleasing to callers with the right on-hold messaging. On-hold messaging tends to be…
How do you field customers and prospects calling into your business? Are you able to guarantee they will always receive immediate attention without ever having to be placed on hold? Chances are, you can’t make that promise. How many callers hang up after you place them on hold? On-Hold Messaging and Marketing provides engaging and…
Despite the availability of texting, tweeting, and instant messaging, many customers still prefer to pick up the phone and call. They make reservations with restaurants or schedule appointments with salons, dress shops, and offices. The best part is that these modern phone calls can be trackable, optimized, and improved. With click-to-call buttons, customers no…
How many business owners or managers call their own company to truly evaluate the overall caller experience? The fact is very few. In reality, part of the customer experience is not only how patrons are greeted at the front door but the “phone door” as well. Everyone knows the cliché “You never get a second…
It’s not enough for your auto business to have a website. It must have a website that actively drives interested prospects and customers toward connecting with you. One way to do that is by setting up your online presence so it regularly and effectively drives calls to your auto business. Driving phone calls is how…
This situation probably doesn’t sound a like a big deal. A customer calls your business. A busy associate answers the phone and quickly places the caller on hold while they get the information, person, or time the caller needs. This scenario is a common situation… but it can quickly go wrong. It has the potential…
On-Hold Messaging is an essential communication tool for your business, and unfortunately one that many businesses tend to overlook. However, make no mistake that on hold messaging is a crucial customer experience and marketing tool that can positively impact a business and drive revenue. Here are just a few of the benefits of an effective…
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