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Thought Leadership

top digital signage company
Digital Signage • June 29, 2022

Spectrio’s InfoComm 2022 Recap: Thought Leadership, Partners, and More

The Event InfoComm 2022 was a whirlwind — after a two-year hiatus, the engaging trade show came back in full-motion ready to showcase the latest products on the market. We came ready to engage with our partners and spend time with industry colleagues to learn more about our customers’ pain points.  Spectrio attended InfoComm at…

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man working at home on kitchen table with daughter and wife in the room
Internal Communications • April 16, 2021

5 Ways to Be More Productive While Working from Home

By Matt Buchanan, Co-Founder and Chief Growth Officer at Service Direct. While most of us have been working remotely for a while now, it can sometimes still be difficult to be productive. In our second post in our work from home series, guest blogger Matt Buchanan, Co-Founder and Chief Growth Officer at Service Direct, provides…

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COVID • April 12, 2021

4 Trends in Healthcare From 2020 That Will Continue in 2021

The COVID-19 pandemic has changed nearly every aspect of modern life, including how we work, communicate, and interact. The industry that has grappled with some of the most disruptive and long-lasting changes is, of course, healthcare. Spectrio, as a trusted marketing communication tech for many organizations in healthcare, has kept tabs on the trends our…

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letter with seal on a table
Team • October 13, 2020

Enplug Joins Google and Amazon as Signatories on Letter to Congress

Enplug prides itself in being actively engaged in the tech community and takes the integrity of the patent process very seriously. Enplug is one of 54 companies, along with Google, Intel, Twitter, Amazon, Shopify and Salesforce, that have joined together to take action on this important issue as signatories on a letter to Congress requesting…

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a remote worker with a message about reaching goals displayed on their laptop
Thought Leadership • September 15, 2020

Enplug VP Marketing Staisey Divorski on Regalix TV: 5 Ways to Enable Remote Communication

5 Ways to Enable Remote Communication | Staisey Divorski, VP, Marketing, Enplug With the sudden shift to work from home, businesses are looking for guidance on how to keep their remote teams motivated and productive. To help managers do just that, Enplug’s VP of Marketing, Staisey Divorski, recently shared five remote communications tips with the…

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employees discussing ideas around a desk with a display
Internal Communications • April 12, 2019

Data Storytelling: How to Create Content That Motivates Employees

Data drives the bottom line in business, but when faced with too many dashboards, employees tune it out. It’s no surprise then that many business leaders are reluctant to tackle the challenge of effectively communicating insights. They know data storytelling is a powerful motivator of employee and consumer action. But they also know that if…

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hospital worker at computer
Thought Leadership • September 12, 2018

5 Ways Healthcare Signage Can Prevent Hospital Wayfinding Headaches

Think of a hospital and most likely you are filled with a sense of dread. Patients head to the hospital to feel better, yet ironically, very few medical facilities are designed to serve visitors in a way that contributes to a sense of peace, togetherness, and healing. Instead, their often identical floor plans, unidentifiable rooms,…

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person hurdling with the words "resistance to change" on the hurdle
Thought Leadership • September 19, 2017

Cultural Change Can Be Good for Business So Why the Resistance?

Let’s face it, many people do not like change. And organizations are often no different. Yet there can be significant benefits from a company undertaking cultural change  — as long as the change is undertaken in a productive mode. This article will look at the issue of resistance to cultural change in a business environment…

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silhouette of two boxers saying "productivity vs creativity"
Thought Leadership • September 12, 2017

Workplace Productivity and Creativity: Are They at Odds?

In the digital age, both workplace productivity and creativity are even more important than ever for long-term business growth. While most people would agree that these two components of a company culture are vital, are workplace productivity and creativity also at odds with each other? Art Markman takes the following position in a Harvard Business…

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a diverse team joing hands in the middle of a circle
Thought Leadership • August 16, 2017

Workplace Diversity After the Google Memo — The Positive and the Negative

The question of workplace diversity hit the news again on August 8, 2017, when Google fired software engineer James Damore after he wrote a 10-page internal memo criticizing Google diversity initiatives. (If you haven’t read about this firing, see Jack Nicas’ August 8, 2017, Wall Street Journal article. Before looking at some of the reactions…

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woman smiling with telephone headset on
Thought Leadership • August 14, 2017

Are You Providing “Raving Fans” Customer Service?

An article about providing good customer service may seem like beating a dead horse. Doesn’t every business already know how important this is and, by extension, already provide good customer service? WRONG. Whether every company knows this is not the issue. What is the issue is how many companies — knowingly or unknowingly — are…

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two pink hearts next to each other on a table
Internal Communications • August 9, 2017

Harnessing the Power of Storytelling for Businesses

“Tell me a story” may be one of the oldest requests from the dawn of human language. The presence of origin stories from widespread cultures around the world attest to humanity’s long-standing interest in “what happened.” In today’s digital world we have many more platforms for telling our stories, whether these are for business or…

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