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Good retailers know ambience matters in their business location, no matter what they’re selling. From music selection and inviting window displays, to the right product organization and a sales team to match, every detail contributes to the customer experience – even scent. The ideal shopping experience engages all five senses, which is why music and…

When you’re doing something you love, time seems to fly by, but if you’re bored to the point of tears, minutes can seem like hours. And what’s more boring than waiting in line? As the owner or manager of a business, you can improve your customer’s queue experience by implementing a little psychology to make…

It’s no secret that people spend a lot of time on hold. A 2012 study by Research Now found that people spend an average of 10 to 13 minutes on hold every week. If that doesn’t sound inconvenient, it adds up to an average of 43 days out of the average lifetime spent waiting for…

Former K-Mart employee Mark Davis had a strange collection. For a period between the late 80s and early 90s he collected the in-store music cassette tapes sent to each store for their in-store music. Not content to keep this great piece of retail history to himself, Mark posted the collection to Archive.Org for all of us to listen…

According to the dictionary, gratitude is the quality of being thankful; the readiness to show appreciation for, and the ability to return kindness. As we approach the upcoming holidays, we are reminded to take time to consider things to be thankful for. The holidays are full of opportunities to demonstrate gratitude and appreciation, as well as…

Fall. My favorite season, and a sign that summer is coming to an end as winter nears. When we think of fall we think of change, changing of the leaves, the changing weather, the transition into pants and sweatshirts, and football. For many, fall means “football season” but for me, it means soccer season. I grew…

With the Fourth of July still fresh in our mind, here is a bit of trivia: What is the significance to “9 out of 13” when it comes to Independence Day? Answer: 9 out of 13 colonies voted in favor of declaring their independence from England on July 1st, 1776. Pennsylvania and South Carolina voted…

One of our family traditions that we have continued from both my wife’s side and my side of the family is dedicating a wall in our house to family pictures. In my house, we have covered most of the main hallway connecting the front door to the back of the house with pictures. While most…

Nearly two-thirds of consumers would be more likely to make a purchase from a brand that offers them interesting, valuable or relevant content1. But content production is labor-intensive – especially for small businesses. That is why you need to explore repurposing content for your marketing and communication plans.  What Is Repurposing Content? Repurposing content is…

Valentine’s Day: a big deal to you or not?  While not a holiday from work for most, this day generates a great deal of feelings, activity, commerce – and occasionally angst – in a large swath of the population every year.  Did you send or receive a card, flowers, chocolate or other Valentine’s Day gifts…

Challenges of Releasing New Features Releasing new features in today’s web-based application environment is a challenging proposition. LifeShare is comprised of a variety of web, mobile, and set-top box applications supporting thousands of users with the expectation that those users have access to those applications anywhere and anytime. This expectation translates to short downtime windows…

You went out of your way to ensure that the ambiance of your retail location was absolutely perfect, down to the ideal shade of robin egg blue paint and the fonts on your signage – why not put the same attention to detail into your on-hold messaging? After all, many of your potential customers may have…