Information will be available to Healthcare Marketing & Physician Strategies Summit attendees

Oldsmar, Fla. – May 8, 2017 – Spectrio, a technology-enabled marketing engagement company that provides end-to-end, best-in-class audio and visual communication solutions, released an infographic at the Healthcare Marketing & Physician Strategies Summit (HMPSS) today outlining how healthcare systems and physician practices can improve their patient engagement and satisfaction in an era of increased scrutiny and performance-based reimbursements.

Today’s consumers want information fast. In fact, according to Google, more than 40% of mobile searchers will use its “click-to-call” feature to speak to a real person. However, added research shows that 60% of callers will hang up if left on-hold in silence, and 34% will never call back. The infographic highlights key findings from a variety of resources, including Forrester, Salesforce, Telemarketing Magazine, and Spectrio’s own research that includes statistics like:

  • An 8-location cardiology practice lowered its call abandonment rate by 67% by using on-hold messaging
  • Over 80% of people sitting in a doctor’s office will watch digital signage when present
  • Patients experience a perceived 33% decrease in wait time when entertained with digital signage

According to Spectrio, healthcare systems are looking to increase patient satisfaction by utilizing communication techniques from the hospitality industry. By using digital signage and interactive kiosks to provide wayfinding and navigation services, easing patient wait time with Private Label TV content, or showing nutritional information on digital menu boards, healthcare systems can transform their patient touchpoints.

“Spectrio’s solutions allow any hospital system, physician’s office or specialty practice to provide sophisticated content to a captive audience seeking information on options for improving their health and wellness,” said Aaron Kleinhandler – CEO, Spectrio. “In addition, our full complement of solutions not only elevates the customer’s brand, but also helps to improve the overall customer experience.”

In 2014, Spectrio acquired Vericom Corp., a 25-year veteran in healthcare communications, and began expanding its solutions. Spectrio now serves more than 400 hospital systems across 10,000 locations to improve their patient satisfaction and engagement levels.

To learn more about Spectrio solutions for on-hold messaging, digital signage, wayfinding, and overhead music, please visit booth #49 during HMPSS and request a copy of the “Transform Your Patient Experience” infographic.

About Spectrio
Spectrio is one of the nation’s leading technology-enabled audio and visual marketing engagement companies, known for cultivating memorable customer experiences through professional content and managed services. Spectrio brings the customer experience to life by providing custom, branded, and targeted audio and visual marketing solutions—including On-Hold Messaging, Digital Signage, Wayfinding, and Overhead Music—to enable clients to engage, educate, and entertain across all touch points. For more information, visit spectrio.com, follow the company on Facebook, Twitter and LinkedIn, or call 800-584-4653.

Megan Colby, Communications Director
800.584.4653 x6313