If you take a look around while walking on a busy city street or a crowded mall, chances are you’ll see a bunch of people with their heads down, staring at their phones, consuming content. 

But, what type of content? You might ask. 

Good question. Although the type of content people like to consume varies from person to person, one thing’s for certain – video consumption levels are at an all time high. 

Let’s break it down. 

Recent studies found that the average screen time in the United States is 7 hours and 4 minutes per day, with 3 hours and 16 minutes of that time spent watching TV/videos. 

Think of it this way. If Google is the king of content, then YouTube is the queen because YouTube still ranks as the second biggest search engine behind Google. 

So, when it comes to growing your business and showcasing your brand in the best light, incorporating video into your marketing strategy is paramount to success. To make things easy on you, we’ve found five key reasons why digital signage video content is king. 

  1. People Love Videos

First and foremost, let’s get the obvious reason out of the way. People love videos! 

In fact, a recent study shows that as many as 91% of consumers want to see more online video content from brands.

Check out this video Spectrio created as an example of how interactive, dynamic, engaging, and informational video can be as opposed to static content.

Not only is the experience of watching a video more engaging and entertaining than consuming content through text or visuals, but also, with video, you get a multimedia experience that draws you in with multiple senses.

  1. Video Elicits More Emotion Than Text 

With over 500 hours of content uploaded to YouTube every minute, your customers have a plethora of video content to choose from.

Whether they decide to watch cute kitten videos or funny prank videos, businesses are looking for unique ways to capture their customer’s attention. 

But how?

The answer, with science to back it up, is to create videos that elicit strong emotions – whether negative or positive – in your audience. 

As a business, you’ll want to evoke strong positive emotions in your customers because videos with a strong positive emotional response are 30% more likely to be shared than videos with a negative emotional response.

  1. Videos Are A Great Educational Tool 

Learning new information doesn’t always have to be a boring, laborious process. With video, there are so many ways to creatively showcase your brand. 

Whether you want to promote your most recent sales or limited time promotions, incorporating a multi-screen  video wall  into your business can be an effective tool for sharing important information with your customers. 

  1. Videos Influence Purchasing Decisions 

Have you ever seen a breathtaking video of a tropical island with crystal clear water, tropical music, and happy people soaking up the sun and suddenly desperately felt the urge to book a beach vacation right then and there? 

Trust me, you’re not the only one! 

This scenario is a perfect example of the power of video to influence purchasing decisions. 

“84% of consumers have been convinced to make a purchase after watching a video. 97% of businesses say explainer videos have increased understanding of a product or service. 81% of businesses say explainer videos have increased sales. Incorporating video in an email increases Click-Through Rate by 200-300%”. – Chad Stum, Director of Post Production at Spectrio

Videos have a unique ability to influence people, unlike almost any other form of content. One of the main reasons is that people naturally process information with visuals better than text, and you can use this to your advantage.

Any seasoned business professional knows that customer satisfaction and trust go hand in hand. And one of the best ways to build customer trust is through video. 

  1. Video Improves Trust 


Simple. In order to build trust with your customers, they first need to believe in and stand by your brand message. Video is a fantastic tool to show customers first-hand why your brand is one worth trusting. 

Trust can be gained using video through customer testimonials, showing your products or services in action, or educating your customers in an easy-to-understand yet engaging way. 

Ready to get started?  

Now that you know why video is an irreplaceable part of any successful marketing strategy, you may be wondering how to get started. 

Whether you’re looking for video production services or have questions about how to best implement video into your marketing strategy, Spectrio is here to help! 

Contact us to learn more about how we can help today. 


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