In an era of wildly varying workforce distribution, it’s key for your business to have a well-developed corporate communications strategy. One that works for an all on-premise organization won’t look the same as one that is geared towards a fully remote workforce, after all. 

This begs the question: what sort of content best suits my team? We’ve put together a list of the best kinds of content to keep your employees engaged, informed, and entertained–no matter where they’re working. 

For Those In the Office

The modern office environment often comes with now-common perks. Comfortable break rooms, open-floor plans, snacks on every counter…you get the gist. Digital signage may not be the first thing that comes to mind when one thinks about a bustling office, but it’s made its mark across numerous industries. 

These screens can be easily used to deliver your corporate communications messages where and when you need them. The following types of content are among the top things your on-premise employees will be looking for.

  • Corporate announcements, employee recognition, and holiday reminders are a great way to make sure your employees are engaged and aware of these important messages.
  • Maps, directions, and other information to help new and returning employees navigate a larger facility. 
  • A live look at your company’s social media streams, ranging from client reviews, tagged photos, and more. 
  • Clips from popular TV shows, transforming your break room into a relaxing place for coffee or lunch. 
  • Company stats related to hiring, sales, or acquisitions, providing transparency to employees on the status of your organization. 

And these are just a few examples of what your corporate communications strategy can entail. With the right digital signage provider, you can display all of this and more, distributing consistent, clear messaging across all of your screens.

This adaptability can be applied to a WFH team, as well.

Your Corporate Communications Strategy For A Remote Workforce

You may be wondering: how are my corporate communications supposed to reach employees who work remotely? It’s not as if their homes are equipped with the same digital displays as a corporate office. But they do have screens in front of them every day: their computer screens. 

A great way to keep remote employees engaged is to use their work computers as a vehicle for your corporate communications. The most beneficial kinds of content include things like:

  • Screensavers that activate after a computer has been left idle, which can put important updates, company policies, and other information in front of employees, even if they’re taking their lunch break.
  • Slideshows that highlight recent company events, like tradeshows, work happy hours (even if they’re virtual!), and more, giving remote employees a sense of camaraderie, despite working from home. 
  • Updates on company policies, such as work from home hours, a plan for a return to the office (if there is one), or health requirements for those looking to move to a more hybrid environment. 

A good digital signage provider will help your business ensure all of its employees feel connected and involved, whether they’re working remotely part-time or for the foreseeable future. 

The Importance of a Well-Thought-Out Corporate Communications Strategy

Corporate communications are no joke. 86% of survey respondents cited a lack of communication as the main source of workplace frustration and failure. By leveraging all of the screens at your disposal–both on-premise digital signage and remote employees’ computers–you can ensure your most important messaging is reaching all of your staff. 

From company updates to fun photos from the most recent happy hour, a good corporate communications strategy will have a wealth of content that’s been crafted to appeal to its specific audience. 

Does your company need help creating and showcasing this content? Schedule a demo with Spectrio today and one of our experts will show you how our digital signage solution can transform your corporate communications efforts!


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